Improve Your Email Style

Any internet marketer worth their salt needs to look at using press releases in order to generate off site SEO.

One of the more recent and very powerful mechanisms is to publish a press release for your business and your product lines on a regular basis. Those PRs can be picked up by other sites, and in turn, those sites will be promoting your sites as their news.

There is a very powerful and effective new tool that just came online recently to manage your press releases.

Introducing PressExposure.com. This new found cousin to EZineArticles.com, is a new and powerful online mechanism for distributing your important news releases. These could be product launches, web site changes, pricing, or strategic announcements like partnerships with other business, joint ventures or affiliates.

PressExposure.com is a moderated site, so submissions are reviewed and approved before publication. This is a quality control measure that protects both you and the PressExposure site for not publishing garbage or inappropriate releases.

It is very easy to use PressExposure.com , and when you have been approved you can use their featured on PressExposure icon on your web site for additional publicity.

To submit to PressExposure.com, you need to include your company name and owner. The press release also needs a working title and and abstract. Finally you write the main body of the PR and a resource box that details your experience and the company. Don't forget to include your back link in your resource box.

There are many tips about press releases. They may be promotional but they should be written in style that the release is something newsworthy. The more newsworthy the PR, the more likely it will be picked up and distributed across the globe to sites and agencies that care about this type of content.

To wrap up, if you are an article marketing hound, you may will want to introduce the Press Release technology as a super publicity booster. The time spent here will be well worth it. Check out PressExposure.com.

The best part is that PressExposure.com is a free service. It generates its revenues through Ad Sense and you will benefit by using PRs on a somewhat regular frequency. Remember newsworthy articles with professional edge.

Best wishes to you all in your business ventures online and generation of significant online cashflow.

Dominic D. Johnstone

Pay Per Click marketing continues to be an increasing force for advertisers around the world. Paying for search engine placement can definitely be a good thing for businesses small or large. Why compete in an ongoing battle against SEO experts, who have a ton of experience and are committed to dominating search engine rankings 24/7.

Don't struggle with the battle... Win the battle by utilizing pay per click search engine marketing!

Testing Your Niche In The Market...

If you've never tried a PPC campaign, a great idea is to begin with a small budget so you can test your market place.

Testing helps you to find out what your 'future customers' are looking for. Google is a great place to test a new campaign. When you place an ad with Google, you'll end up with an ad in the 'sponsored links' search results.

If you've never seen these small ads within Google, go to Google and type in a search term. If you type in "web design" in google's search engine, you will no doubt get the regular/organic results on the left, as well as the list of sponsored links off to the right and above the organic results.

Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes, but use caution. Placing an advertisement sounds simple in theory, but you must be in control of daily account limits. Set a budget and be prepared to invest in clicks to test your niche. You need to find out what keywords and phrases your potential customers are searching for in Google when it comes to your niche.

You can try and guess these words, but your far better off using online tools and software to give you an inside look into a niche. There are free tools like the keyword tool within your Adwords account, then there is state of the art software programs like Google Cash Detective 2 that virtually spy on your competition and save you testing a niche.

In my opinion keyword research is crucial, especially if you have a limited advertising budget. You should drill down into your niche and build a keyword list based on high search volume and ideally low advertiser competition.

Upon loading your keywords into your Adwords campaign, Google assigns each keyword a quality score. This score is determined by Google on how relevant they see your offer in relation to a particular keyword. Your aim is to get the highest possible quality score for your keywords. The higher your quality score, the more chance of Google rewarding you with cheaper clicks and optimum ad placement

To your success, Lynne Carey

Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction. The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.

Blogs / weblogs or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a blog is a personal, unedited, and authentic journal meant to be shared in an online community. A blog site is a place where bloggers can publish anything; thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.

Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to put off your audience. In the basics of blogging, conversational tone would be more appropriate to reach the desired audience.

Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages:

* Freedom of Expression. If you want people to hear you out and give their own opinion, this is the best way to create a line of communication; * Networking is at its best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as marketer of a certain product. Sound opinion and point of view is better than just showing the price quote; * Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and it is cost-effective. * Gauging public opinion on products and services. The key is nice and catchy titles with new ideas presented in your content. This is an assurance of quick and repeated responses from your readers. Blogs is an excellent spot for the exchange of ideas between the seller and the consumer. Good for measuring public opinion regarding services and products, even political and business matters alike. * Useful tool for internal communication. This will help your company to build a knowledge-based community of employees. * Other benefits like search engine optimization (SEO) will help your blogs to be seen often by as many people as you wish. This is very good exposure for your products and services.

Many blog hosting services are available on the Internet. Which of the services will be the best to start off your business blog program? Business people are usually clueless to recent technological innovations which would help them maximize their marketing potentials. For these beginners, it is best to study first the services offered by blog hosts. An ineffective business blogging program may damage marketing opportunities instead of enriching them.

For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.

Keep in mind that blogs should have the following basic essentials:

COMMENTS. Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers. TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites. CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags. RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.

If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. Paid blog hosting services offer unlimited packages best for your companys needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has.

After choosing the blog host, a team should be ready to plan the design and structure of the blog: The team should: * create a style that meets the needs of the audience; * establish an open tone; * schedule weekly updating of blog - ideally, a few times a week; * include weblinks of other website and blogs; * blog post should be in the first person; * focus on the business blog objective; and, * maintain an honest, engaging conversational quality.

Remember, whatever the look, style and content found on your blog is a reflection of you and your company.

After writing a book about SEO and even publishing my own SEO products and services, I still seem to get the same question over and over again. That question is simply what the secret is to top search engine rankings. Other than applying SEO best practices, there are really only a couple of SEO techniques that stand above all else.

My reason for believing that some techniques are really best kept secrets is because they are not talked about in SEO forums or within even some of the top SEO products. You might ask yourself why these aren't discussed. The answer is simple. Some secrets, if shared may dilute the effectiveness of the technique.

Anyone constantly focused on SEO and you are anything like me, you probably want the fastest and quickest way to put your website on top of major search engine rankings. You know the value of having the number one position and want to get there.

For someone makes their income online, I can promise you that being ranked number one for a competitive keywords makes a huge difference in your online performance. The difference between a number one ranking and lower rankings comes down to making a living online or making nothing at all.

Okay, so what are some of these "secrets"? I would be happy to share one at no charge. Let me begin by saying that not every secret is complex or all that unique. Often times, secrets are simply techniques that applies in a unique way, create a significant difference. That is how I view these SEO secrets simply because they probably wont move mountains but can have a dramatic impact on your search engine rankings whether you have a website, blog, or squeeze page that you want to promote.

The secret is simple. If you want to achieve number one rankings for any keyword, then you simply need to follow the same strategy being used by the top ranked website for that keyword. Does this technique sound too simple? If you answered yes, then I ask you to ask yourself if you are using it today. This technique may be simple but it is not easy. To be as successful as the number one ranked website you need to discover what he is doing to be ranked number one. Top rankings do not happen by chance.

The first place and most important place to start is with back links. Back links are links to your competitors website. These links often contain link text that includes the keywords that they are achieving top results for. You want to duplicate this strategy and attempt to get links from the same websites.

The obvious challenge here is not only finding who is linking to your competitor, but to actually build links from the same web pages. This if often easier said than done. The good news is that there are a number of software programs that can help you do this. I've personally used a number of them and can tell you that they work.

By duplicating this technique, learning which sites are linking into your competitor, you can significantly enhance your website ranking. This can be done for one keyword or many. This takes a good deal of work so begin researching the inbound links to your competitor and start your link building campaign using the sites they use. Your SEO results with improve quickly.

Are you a chiropractor who's purchased an expensive website, only to find that new patients are not knocking your door down like your practice management group promised you? If you can believe it, this applies to the majority of chiropractic professionals that shell-out big bucks on sophisticated websites. What doctors are not told is that actual visitors to the website is the most important part of chiropractic internet marketing. We call this traffic! If you don't have a steady stream of online traffic, your office will not be noticed or found. I mean, you could get the best results of any chiropractor out there, but if no one knows about what you do, it doesn't matter!

Remember that old question regarding if a tree falls in the forest with no one around, then is there any sound actually made? Well, if an expensive chiropractic marketing website is on the internet and theres no traffic to it, then do you really have a website; or just a huge bill each month? If you cant use cutting-edge methods to push traffic to your website, youre wasting a lot of money and not seeing the new patients that you need to see to prosper. The methods for doing this arent taught in schools, and your expensive management group doesnt know about them either. The kind of traffic Im talking about is totally possible; seeing as I learned how to earn a five figure monthly income by generating this traffic online.

Let's begin with some time-tested ways to get tons of visitors to your chiropractic website. The first thing that you can do is begin to implement article marketing. This can be a very good thing for your practice, as it gets you good exposure on the search engines like Google and Yahoo while building your credibility as an author. I recommend at least writing one article a week yourself. If this is too much for you, have someone else do it since articles are an incredible way to generate traffic and buzz.

The next method is starting a consistent blog. When you blog a few times a week about your expertise and attach videos, press releases, podcasts, and announcements, youre increasing your search engine index by leaps and bounds, and that means huge traffic to your website.

Third, regular posting on forums like Yahoo Answers is a good way to get good traffic. Make it a habit to take 15 minutes a day to post comments in relevant and highly targeted forums, as this can definitely boost your chiropractic website popularity. Forums are a place where you can play the role of the problem solver and build great rapport within your local community and niche.

Next, you should take full advantage of the social media powerhouse online, by bringing your chiropractic marketing campaign to Web 2.0. The major sites to use are LinkedIn, Friendster, MySpace, and Facebook. Create trust among your community and get your message heard, all while driving amazing numbers of people to your website. When you request friends on these sites, theyll want to see what you do before accepting, and that means visiting your website.

Pay Per Click is perhaps the next step you should take, using sites like Google, Yahoo, and MSN to send targeted traffic to your website in large quantities. With the automatic method, youre going to create traffic on demand, and when you have experience in this, you can avoid the pitfalls that get you to throw down lots of money. Create a monthly budget and dont surpass it when it comes to PPC.

When you consider that the most powerful marketing tactics use personalization and trust, youll see why video marketing online is the most amazing method for chiropractors looking to draw new patients. I single-handedly transformed my practice using video marketing, and you can too by targeting your community and putting your personal spin on your marketing. Video marketing broke all kinds of records in 2008, and its already shown in 2009 that its growth and power simply wont stop. Even while you sleep, people are watching your video and being driven to your website.

These are your tools in the chiropractic internet marketing tool belt, and they have the potential to totally transform the life of your practice. Youll be freeing up so much more time because youre working smart instead of hard. An expensive chiropractic website can be a waste of money without traffic being driven to it. New patients are the soul of your practice, and when the blood isnt flowing, your practice dies. Internet marketing is the way to get the blood pumping consistently.

You have seen all the sites advertising huge network marketing success stories. Dream homes and cars, yachts, cruise vacations -- it's all there. But are these stories real? And if so, what is stopping you from having that same success?

Well, part of the answer could be the methods that you are being told to use. Hitting the big time with network marketing is more than just a question of self-motivation and belief in your company and its products.

There are some vital pieces that are missing from your copy of the map for network marketing success. The first one is something that many companies and uplines mention, but without really making you understand how important it is. The truth is, it's a more important part of your success than anything else - including the product. So what is it? It is ... investing in YOU.

What are they teaching you right now? Maybe they talk about goals. Goals are very useful as a part of an integrated success strategy, but are the goals you are setting really YOUR goals, or are they just your version of your upline's goals? Are they about what YOU want from your business, or about how many targeted leads you generate and how much product you sell? If it's the latter, then you could hugely benefit from some investment in yourself.

Investing In Myself - Sounds Good, But What Does it Mean?

Really, it couldn't be any easier. All you have to do is boost your success mindset with a daily dose of passive self improvement. If you don't, success will always seem out of your reach. It's as if your mindset has a vitamin deficiency. It needs its daily intake!

All you have to do is hang out with the successful people. You don't need to have access to them in person. That's why this is like a cheat. You can cover it by simply soaking up their ideas.

There is an old theory that if you hang out long enough with successful people then your mindset begins to change. You begin to think and act like them and before long, what you once considered a satisfactory level of accomplishment, pales into insignificance to what you are really capable of producing.

That is the power of listening to motivational material on a daily basis! It literally changes your perceptions about your real worth and helps remove self-limiting boundaries often put in place by yourself.

This is true whether it is someone well known on the success circuit like an audio from Jack Canfield, Tony Robbins or Jim Rohn or whether it is somebody who is successful within your own company or in your upline.

It is amazing. Many people consider even 15 to 20 minutes of motivational material as timewasting or brainwashing. How wrong can they be! When you're building a network marketing business, the truth is, it's simply gold.

Failure rates in the MLM business are frightening. Many distributors quit within the first 2-3 months. Failure is common in this business. Most people do not get things right first time. However, it is part and parcel of achieving ultimate success. Motivational audios and DVDs will keep you on track and put the failures into perspective.

It is simply a question of bringing the millionaire mindset into your daily life. I do mean daily - you need to be listening to success seven days a week if possible. Make sure it is always at least six. Pretty soon it will become part of your life, and almost without trying, you should find yourself moving toward network marketing success.

With marketing budgets under scrutiny, doing more with less is essential for creating a positive return on your investment. The fact is that marketing budgets are shrinking in today's difficult economic climate. This is the exact opposite of what should actually happen. When times are tough, its time to start marketing.

How can you do more with a shrinking budget? The answer is simple. Create more way to market in a viral way. Essentially, let others do the selling for you. Here are a few suggestions for getting your marketing moving.

Start by making the most of what you have. A business of any size needs to consider leveraging each touch point. When you speak to a customer, call someone on the phone, or send and email, use that as an opportunity to educate or inform. When you think about all the touches you make on a daily basis, they really add up.

Ask for referrals. You would be surprised by the low percentage of businesses who ask for referrals. To jump start any referral campaign, offer a small benefit to those who refer a customers. At the very least, get your referral program up and running and be sure to send a thank you note for making the connection.

Focus on creating a dialogue. If you are interacting via multiple media such as fliers, letters, emails, etc, make sure that you include valuable information and promotional offers. This can keep your business moving forward and is easy to implement. Think about adding a promotional postcard to your next package with an offer your customers can't refuse.

Keep testing new things. Especially in tough times, it is very important to dedicate a portion of your budget toward trying new marketing methods or ideas. Even if it is just ten percent of your budget, all it takes is one success idea to have a significant impact on your lead flow or revenue.

Improving your marketing results doesn't have to cost a lot. Some of the most effective marketing campaigns cost literally nothing to begin - think viral marketing and you'll get the idea. Consider how you might be able to make the most of the campaigns that are already working and continue to scale them. To often, successful campaigns never fully realize their true potential.

Offer a free download on your website. What can you do to attract more visitors and have them give you valuable information about themselves? The information you provide could be a free informational packet, checklist, or video. If people want free, you can give it to them but remember to ask them for something first. Be the master of get/give and you can build your list quickly.

Starting a free online business can be a daunting task for any new comer who has absolutely no experience of trading on the web. This is the case because many people are searching the internet daily, some looking for home-based business opportunities, online business systems that can help them to get started and others basically looking for the suitable online marketing strategies and ideas. Many of these people are however weary of sites that claim to offer such services, while their business resumes and images are still wanting.

But there are numerous sites that are coming up with the aim of helping you start up your own online business home-based business. One such site is Vortex, and it has the support and the tools you need to thrive. Newcomers are assisted in forming online customers and affiliate teams. You can only join a team in which you all share the same agenda; marketing products and services. Members in an affiliate team help each other in understanding how the Vortex Marketing System works for the benefit of the whole team.

Membership is usually free of charge. After registration, you receive some unique login information that comes on a membership card which contains your username and pass code. Your username and pass code are always needed whenever you wish to log in into the site. The members are not required to pay any fees or any kind of payments in exchange of the services

The marketing systems and tools are offered freely to willing business enthusiasts. There are a number of training schedule that you will need to complete before you can go into business. These training steps are tailored to help you to identify the correct business opportunity. You will also learn the basics of doing business online so that you do not have trouble carrying out your transaction. Much of this information is shared from the other already established members. This is why it is important that you participate fully in all training sessions as they may give you the important tips and tricks of surviving in the game of free online business.

Aside from training, the success of your business is also dependent on some other factors. For example, you will need to know ways in which you can attract hits to your website or blog. More hits to your page means many people are interested in your product and/or service and without saying prospective sales volumes are high. When coming up with a site, go for a site that is different from others and look for ways to directly communicate with existing and potential customers. This can be greatly enhanced by the creation of an opt-list as the perfect online marketing tool.

With the economy being as bad as it is, a lot more people are trying to find other ways to supplement their income. There are plenty of ways to make extra money. One of the most sought after ways everyone wants is residual income.

What is residual income? Residual income is doing something once and being paid for it over and over again, month after month. So I could actually take a vacation and still get paid. Residual income is not about "get rich quick" - the principal very much misunderstood by many people. It requires effort, determination, especially in the beginning .

Residual income can also be called passive income and can refer to any income generated through indirect involvement in something. Royalties, website revenues, portfolio dividends, and rental income are all types of passive or residual income. Residual income is not used just by direct sales companies since it is very popular these days. There is actually at least one real estate firm which offers its real estate agents residual income. If you sell a product once yet you receive ongoing pay from your customer, that is residual income.

One of the best ways to create passive residual income is through online direct marketing. The ultimate goal of most online marketers is achieving full time income by replacing his or her current income.

How does one earn residual income as an online marketer? When you make your first sale, your residual income has just started. From then on, every sale generated is a direct result of the effort you have put into it from weeks or months past. If you create your business in the right manner, you may continue to see a payoff for months or even years.

Residual income is best generated through the use of affiliate programs. All the hard work has already been done. You no longer need to worry about creating a website or credit card processing or delivering the goods. All that is required of you is to write ads to generate traffic to your website with your unique tracking code. Once a sale is generated through your link, the sale will be credited to you.

Where can you find the best affiliate programs? Commission Junction, Clickbank, and Linkshare are just a few of the best affiliate companies. My favorite is Clickbank. All products that are sold through clickbank are ebooks with allows you to earn bigger chunks of residual income from each book to the tune of up to 75%.

Whichever route you choose to create a residual income, you will feel great knowing that you always have financial options once you've put in your time into online marketing.

PPC stands for Pay Per Click - a popular advertising method on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

PPC advertising is also known under the following names/variations:

Pay per placement Pay per performance Pay per ranking Pay per position Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list....this is extremely important!

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business. Some of them are listed below:

Get launched immediately. PPC advertisements can be implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

Obtain specific, pre-qualified, and quality traffic. PPC provides you with quality traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

Widen your reach. PPC advertising gives you additional traffic to your site, aside from the natural or "organic" search engines.

Track your investment. PPC advertising allows tracking that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer.

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research by looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

Discount offers Testimonials Celebrity/famous endorsers Money-back guarantees Free trials or sample offers Freebies Reverse psychology Major benefits ("Lose weight") Direct instructions ("Click here")

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

I like to focus my internet marketing work on the long term benefits of SEO by creating real websites filled with original handwritten content and trying to build as many backlinks as I can to those sites primarily through the power of article marketing (but I do make use of some other strategies as well.)

PPC is definitely a much faster method to making a lot of money online but it's also a method that you have to constantly be keeping up with and tooling around with and it's something you can possibly lose a large amount of money fooling around with until you figure it out.

Building links through article marketing does take patience. But using submission websites such as Submit Your Article, Article Marketing Automation, & Unique Article Wizard you will get results far faster.

The big key to why article submission services like UAW are so effective is that they let you "spin" your articles so each article that goes "out there" is totally unique. This keeps your back links from being devalued as coming from "duplicate content" pages.

Even more importantly UAW allows you to "spin" your resource box so that the links heading back to your site can be randomized to different pages with different anchor texts. This allows you to greatly leverage your work.

So many internet marketers seem to think that article marketing is only about submitting articles to EZineArticles primarily for getting direct traffic (not for building search engine rankings.) I've got nothing against EZA and I use it myself too but I think it's a big mistake to focus entirely on that. Article marketing is also about building links back to your domains.

Link building article submissions can help you to get long term Google placements that can continue to make you money far into the future.

I highly recommend promoting the Clickbank weight loss program "The Day Off Diet" with your articles. That way you can make a living while helping people improve their bodies because it's a diet program that really works. You make 75% on each sale you make. It's much better to promote a Clickbank product in the weight loss market rather than in the "make money online" market because anyone who purchases those products almost always uses their own Clickbank ID anyway to get a discount.

Visit Medical Spa MD's plastic surgery and cosmetic dermatology forums and you'll step into an unlikely brouhaha that's more than just uncommon in cosmetic dermatology and plastic surgery circles, it's unheard of.

Frustrated by what a growing number of cosmetic surgeons see as an wall of silence and infuriating lack of support from cosmetic laser and IPL manufacturers, these doctors have taken their anger public in a kind of free-for-all gang-bang that you don't usually see from cosmetic surgeons. A public riot where 'names are named' and fingers are pointed directly at identified individuals that populate the management teams of prominent cosmetic laser and IPL companies.

At times, entire strings of emails are published detailing conversations and publicly embarrassing top executives and even cosmetic surgeons that act as luminary spokespeople for these companies. It's as though the plastic surgeons have decided to play hard ball.

Of course there's still some self preservation and common sense left. Many of the plastic surgeons comments that are left come from anonymous doctors and the web sites that host these forums generally try to protect the cosmetic surgeons from hidden reprisals.

The web sites hosting these physicians forums have some headaches of their own. Medical Spa MD, the most prominent forum for physicians in cosmetic medicine, has been served with a substantial number of letters and threats from lawyers for daring to make these forum discussions public.

"We've received a number of nasty-grams", says the publisher of Medical Spa MD, "but censoring public discourse between physicians is not what forums are about. The physicians on the site are directly responsible for what they post and commenting that their opinion is that they're not receiving sufficient support from the cosmetic laser companies is just that, their opinion."

The issues are tangled by the types of support answers that the most vocal cosmetic surgeons are demanding, leaving the IPL and laser companies in the uncomfortable position of seeming to be alienating their plastic surgeons as customers, or providing information for treatments that could easily be considered off-label use by the FDA, opening them up to potentially hazardous liability claims from patients and the very cosmetic dermatologists who are demanding the answers.

The problems are not likely to go away. Information that's spread publicly on the web has a long shelf life and it's obvious that technology companies are beginning to take notice. In some cases laser companies have actively joined in the discussion forums and are proactively addressing concerns of doctors as soon as they're posted, leaving a lasting impression of proactive customer support. These tactics seem to be working. IPL and laser manufactures who are active on the forums have a much lower incidence of negative comments.

In the end it's a money game. Many cosmetic dermatologists who are looking for new IPL and laser technology are finding their way to these forums and asking their more experienced peers for advice. IPL and laser manufacturers who aren't playing the game can't expect to win.

Most people have no idea how to write a landing page that converts. Instead, they toss together elements that they have seen used in other landing pages " but usually do not put them together in the same way the owner of the successful landing page did.

One major problem is copy. And that's fine. Not everyone is an excellent writer " nevermind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses " and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a salespage miss these elements.

For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing " and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I probably wouldn't.

Now, if they fail to sprinkle in psychological triggers, such as scientifically proven, guaranteed, and shocking, no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some salespages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale " and compelling him or her to buy more and more at each sales point.

If there aren't multiple calls to action " another form of psychological trigger " then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.

In addition to careful copywriting, there are other important things you must take into consideration when writing a landing page that converts. For instance, it is important to build a compelling case for a time-bound offer.

This doesn't mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your loss of credibility in the shortest amount of time possible.

However, when planning your copy, you will want to make sure that you urge the reader to act immediately by inserting a number of calls to action, as I've mentioned previously.

You could consider using fly-ins or pop-ups to create more urgency " or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your landing page, they have five minutes to purchase the product at the lowest price).

When you're creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense all that into a compelling headline and one paragraph of benefits.

For a completely free-to-join squeeze page, you probably won't have a considerable amount of resistance to joining, unless the visitor a) doesn't see any benefits; and b) suspects that you will sell their email address to spammers.

Each of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining " as always, mixing in psychological triggers. In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you'll get this amazing report).

Now, to overcome the second problem, simply include a short line under your opt-in form that explains that you will not " under any circumstances " spam them or give away their email address and name.

Search engine optimization, also known as SEO, is one of the your most important tools for generating traffic to promote your website. SEO enables you to create organic avenues of traffic to your website, reduce your advertising costs, and increasing your conversions. One of the key aspects of search engine optimization is keyword density, a quantitative measurement that every major search engine takes into account when assigning page rank.

While Yahoo! and Google and also take other factors into account, no aspect of your web pages is more important to their ranking than keyword density. What is keyword density It's a simple percentage of the total words on a page that are keywords. Keyword density that produces high page rankings is generated by a small selection of highly searched keywords that do not have high competition. For the most frequently searched keywords, as many as 100,000 sites will be vying for position. Frequently searched keywords can bring you high page rankings, but they demand longer-term commitments and more resources.

How do you operationalize your keyword density rule Start by injecting keywords into your content as organically as possible. Google, in particular, and other search engines have developed complex algorithms that penalize your pages when keywords are "stuffed" into the text. The keywords you choose must flow with the text, making good grammar and adding meaning to the page.

Depending on the competition, your keyword density, which, again is the percentage of all the words on a page that are keywords, should be no less than 2% but no more than 5%. Sometimes 7% density will be alright, but any keyword that is used by other sites as spam will hurt your rankings with the search engines.

Another vital step in search engine optimization is linking the various pages of your site. Visitors always appreciate internal navigation. The search engines also appreciate internal navigation, because internal links are places you can insert keywords that identify your pages. For instance, if you have a page called "White Sand Beaches" you can link to that page from every other page in your site with a link entitled "White Sand Beaches." This way you not only tell all search engines have created a page, but you tell the search engines what the page is about.

Is there an ultimate rule for integrating page design and SEO Yes, and here it is: Keep it simple! Use flash sparingly. Avoid excessive images. Shun complex design. Paying attention to these vital rules will boost your freedom to do SEO. You always want your pages to be beautiful, you just need to do more with less.

Always take care that the search engines do not mistake your content for spam. Beyond keeping within the 7% limit, your respect for your readers and your providing genuinely content will make all the difference in how well your site will perform.

We have heard about eFax or internet fax, but how does it really work?

eFax is sending and receiving faxes by way of the internet using your email. It is easy and fast tailor-made for the web service. From any point of the world to another, eFax can be accessed at anytime. It is simple, because it involves an uncomplicated set-up of a computer and an internet connection. Subscribing to an online fax service, earns you your own toll-free fax number, where your clients can send you a fax, straight to your number thru your email address.

No hardware used. That's the eFax. No phone bills, no purchases for papers and toners. It saves you a lot of cash.

Subscribers of the eFax have many good things to say about it. In a matter of 5 minutes, the fax is sent. No busy signals. No papers and toners. The network has a wide coverage that is it sure to deliver on time.

Traditional faxing would charge you for every page of document you fax. With eFax, a 10-page document is transmitted as one. The best thing about it is the money and time saved. Online fax service is one that you subscribe to, so there really is no worry about installing a program or software on your computer at an extra cost. It is a simple process of converting faxes into email attachments, right to your email address.

eFax is an upgraded version of the old fax way, making it a great choice for more businessmen. There is a great number of online fax service providers and pick one that best suits you and your business. Say goodbye to paper jams, ink refills and transmission failure. No more extra costs for phone calls and bulky equipment. Online fax service is 24 hours a day, and there are no busy signals, that you dont have to worry missing fax. eFax gives you a report of the status of your faxes online which is quick to access.

Subscribing to an online fax service has added benefits. You have access to an online site to store documents. It becomes very convenient to the business, due to easy and fast internet access.

Some people fear that eFax might lead to office automation. A business can save on manpower and office equipment.

With eFax, you draw more customers to your business at a lesser cost and a faster service.

Online fax services have many options tagged at reasonable prices. You just have to identify your faxing needs first, whether you send more or receive more. A number of fax companies may offer packages varying in prices depending on ones usage and needs. No required fax machine, no modem, not even a phone line.

With eFax, the only thing to focus on is your business.

Stop with the enforced e-mail forwards already! Trying to force people to forward your info to a friends or family in order to be rewarded or win looks skanky in today's ultra-permission-based world. Especially when you tell visitors nothing about their friend's or familys privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message to their friends will not work. Adding a line at the bottom of your e-mail that reads Please feel free to forward this message to a friend is more likely to get it deleted than forwarded.

What absolutely will work:

Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing such ase additional entries into a sweepstakes or an added discount or premium service will work.

Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.

Oops! Almost forgot one really important thing.You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less than what was promised, you are going to achieve viral marketing, alrightthe bad kind. So be certain that your product or service is ready and is as advertised.