Hello, Im Mike Braun, the Online Marketing Manager for BizActions, the Best in Class Email Newsletter Service that touches the lives of over one million clients, customers, prospects, and referral sources each week. This is the first in a series of video tutorials for you to use as a guide to implementing concepts and materials you may already have at your disposal to inspire your creativity and help engage your e-Newsletter readers with Relationship Content.
Relationships are about meeting people, through a variety of ways. You need to get involved in industry associations, join groups, attending trade shows etc. While none of the physical world processes should be eliminated, the process and strategy for building and managing Relationship Capital online in the electronic world is a radically different means of creating relationships. Not only is it different but it requires a unique set of skills, new thoughts and a new language to build and manage the process. In plain terms, Relationship Capital is the amount of time and money you invest in building relationships with customers, prospects, and referral sources on the Web.
Equity in your business is what makes it valuable. If you use Relationship Capital to build a solid foundation, your Relationship Equity will grow. Just like the equity built through investing in any business over time, the inherent value of the business rises. Inflation accounts for some of the inherent value of a business as equity rises, but more clients, and a strong reputation result in a far greater impact on Relationship Equity. So what do you do with online Relationship Equity? Well it to persuade satisfied clients to purchase your next product or service in advance or do beta testing for you. It can mean their accepting a sincere apology when something goes wrong rather than jumping ship. Everyone knows that solid relationships lead to profit and online electronic Relationship Profit, isnt any different. It equates to trust, loyalty and yes, money.
Business succeeds or fails based on relationships. Your firm may build the best products in the world or deliver the best service around the world and back, but that doesnt build relationships. You do. Your people do. And most importantly your solutions do. How do you deliver solutions online, when you havent asked the client what the problem is? Well, your newsletter should include content that establishes connections between your staff and offers solutions to common problems faced by those reading the articles. These new articles are Relationship Content, not product and services content. You will be amazed at the trust and loyalty you can built with Relationship Content that tooting your own horn will never build. Relationship Content will cement your reputation as an expert because you will be offering information not readily or easily accessible to your readers of your e-Newsletter.
Business is all about relationships. Products and services dont build relationships. People and solutions do. Your newsletter should include content that establishes connections between your staff and those reading the articles. To keep it clear in your mind, lets call these new articles youre going to be writing, Relationship Content. If you do it right, this Relationship Content will not only build trust and loyalty, but it will cement your reputation as an expert by offering information not readily or easily accessible to your readers.
All you have to do is to remember that you need to write every article (based on the tips I give you) as though you are the reader and write what the reader wants to read. This Relationship Content will become Relationship Capital and thats a virtual IOU in your pocket. So what kinds of articles can you write? Well, there are a wide range available to you and Im going to suggest you use them all. When trying to come up with the perfect idea for an effective article, many people lose sight of many of the obvious topics that are compelling to anyone, whether or not they are currently interested in your service. Look around your office at your colleagues and write a team member spotlight. Take notice of your firms history, culture and corporate interactions. What about that event the sales team attended last month? Sometimes the simplest or most common events prove to be the strongest relationship builders in the eyes of your readers.
Remember you need to make it personal. We are talking about Relationship Content that equates to Relationship Capital. There are a wide range of topics that can serve as the focus for Relationship Content. When trying to come up with the perfect idea for an effective announcement or article, many people lose sight of the more obvious things that can prove to be just as compelling. Something as simple as a team member spotlight item, for example, can go a long way. Look around your office at your colleagues. Take notice of your firms culture and interactions with people, events that are occurring, etc. Sometimes the simplest of things can prove to be the most impressive in the eyes of your readers.
Relationships are about meeting people, through a variety of ways. You need to get involved in industry associations, join groups, attending trade shows etc. While none of the physical world processes should be eliminated, the process and strategy for building and managing Relationship Capital online in the electronic world is a radically different means of creating relationships. Not only is it different but it requires a unique set of skills, new thoughts and a new language to build and manage the process. In plain terms, Relationship Capital is the amount of time and money you invest in building relationships with customers, prospects, and referral sources on the Web.
Equity in your business is what makes it valuable. If you use Relationship Capital to build a solid foundation, your Relationship Equity will grow. Just like the equity built through investing in any business over time, the inherent value of the business rises. Inflation accounts for some of the inherent value of a business as equity rises, but more clients, and a strong reputation result in a far greater impact on Relationship Equity. So what do you do with online Relationship Equity? Well it to persuade satisfied clients to purchase your next product or service in advance or do beta testing for you. It can mean their accepting a sincere apology when something goes wrong rather than jumping ship. Everyone knows that solid relationships lead to profit and online electronic Relationship Profit, isnt any different. It equates to trust, loyalty and yes, money.
Business succeeds or fails based on relationships. Your firm may build the best products in the world or deliver the best service around the world and back, but that doesnt build relationships. You do. Your people do. And most importantly your solutions do. How do you deliver solutions online, when you havent asked the client what the problem is? Well, your newsletter should include content that establishes connections between your staff and offers solutions to common problems faced by those reading the articles. These new articles are Relationship Content, not product and services content. You will be amazed at the trust and loyalty you can built with Relationship Content that tooting your own horn will never build. Relationship Content will cement your reputation as an expert because you will be offering information not readily or easily accessible to your readers of your e-Newsletter.
Business is all about relationships. Products and services dont build relationships. People and solutions do. Your newsletter should include content that establishes connections between your staff and those reading the articles. To keep it clear in your mind, lets call these new articles youre going to be writing, Relationship Content. If you do it right, this Relationship Content will not only build trust and loyalty, but it will cement your reputation as an expert by offering information not readily or easily accessible to your readers.
All you have to do is to remember that you need to write every article (based on the tips I give you) as though you are the reader and write what the reader wants to read. This Relationship Content will become Relationship Capital and thats a virtual IOU in your pocket. So what kinds of articles can you write? Well, there are a wide range available to you and Im going to suggest you use them all. When trying to come up with the perfect idea for an effective article, many people lose sight of many of the obvious topics that are compelling to anyone, whether or not they are currently interested in your service. Look around your office at your colleagues and write a team member spotlight. Take notice of your firms history, culture and corporate interactions. What about that event the sales team attended last month? Sometimes the simplest or most common events prove to be the strongest relationship builders in the eyes of your readers.
Remember you need to make it personal. We are talking about Relationship Content that equates to Relationship Capital. There are a wide range of topics that can serve as the focus for Relationship Content. When trying to come up with the perfect idea for an effective announcement or article, many people lose sight of the more obvious things that can prove to be just as compelling. Something as simple as a team member spotlight item, for example, can go a long way. Look around your office at your colleagues. Take notice of your firms culture and interactions with people, events that are occurring, etc. Sometimes the simplest of things can prove to be the most impressive in the eyes of your readers.
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