By Graham McKenzie
True marketing is a science. It involves excessive amounts of research to find the perfect ad campaign. It's never easy, constantly requiring new studies and tests.
Online marketers are much more drawn to copy other online success stories instead of running online marketing tests, like split testing. Split testing is a way marketers can closely compare to similar ads and discover which one draws more impressions.
Split testing is a way to bring the science back into marketing, because the truth about marketing is that what worked for one person may not work as well for this new marketing campaign.
Split testing combines two similar ads with very small difference, which could range from the color scheme to the font or to the photos inside the ad. The two ads run side by side and the marketing company tests to find out which one generates more impressions.
The technique in theory, ensures that the marketer will not just assume it's a good campaign but instead know it's a great campaign.
Imagine that you read about how to create the best sales page written by a man that has made millions as an affiliate to a specific eBook. He explains exactly how to write up your sales page, you follow his instructions to the letter, and firmly believe you will pull in profits he received.
What a big mistake. One of the first concepts you learn in marketing basics is the importance of the audience. The audience is everything in sales and they will never come to you unless you reach them. It's like that old saying from Field of Dreams. "If you build it, they will come."
The same holds true for marketing. The audience needs to be address, which means you must address and meet their needs. Tailor ads that fit your audience's demographic.
Subtle differences in ads really make a large difference. A size 14 font may make all the difference as opposed to a size 18 font. Experimentation is the biggest key behind split testing and is highly recommended for every online marketing campaign.
Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it's one of the more viable and accurate ways to test out your ads as well as compare and contrast.
By Alice Oswald
When you are looking for help promoting your site for top keywords, using different research tools for effective keyword bidding is essential in advertiser programs such as Google AdSense and Yahoo tools. As you have probably heard over and over, keyword marketing is very importaint step in success of online business. When you search a software tool to find the most popular keywords for your website you have to know exactly what is behind the high frequency of a specific search phrase.
If you are just throwing up websites without incorporating professional niche keyword research into your site planning, content development and search engine optimization, you are truly taking a shot in the dark. Once your site structure is done it is time to create the content for the site, which is the crucial part and where the keyword optimization and keyword density comes into play.
Dont forget that keyword marketing research is the factor that determines the success or failure of your niche site. While doing keyword optimization, we always recommended to do a thorough market research and competitive analysis to find top keywords used by search engine visitors to find products and services online and what search terms are targeted by your competitors who are doing well in online marketing.
Keyword ranking will help you keep afloat from your competitors, because through it, you'll know what the public wants, what people are actually looking for, thus giving you ample time to come up with services and goods that these people want. At its simplest level, keyword research is about studying the phrases that work for your search engine audience.
Tools, which you can find on eBillboardsNA.com can help you identify search terms suitable for your business and you should use them to assist you in keyword research. It has set of unique technologies which allows you to see all needed information about keyword that you want to bid on. Plus, it has unique top placing technology which helps you to get on top of Google, Yahoo, MSN, plus dozens of search engines across the world. It's business model differs from pay per click technologies and allows advertisers to get unique niche for their websites with unique ownership of keywords. If you're a brick and mortar business that sells power tools, proper keyword research can be a tremendous help-even before you set up your online business.
In summary, a keyword ranking research is the heart of any search engine optimization and search marketing task. An effective website relies on good set of keywords, and using the right tools to manipulate those terms.
You know that doing proper keyword optimization needs both time and skill, and the service doesn't come cheap. In common, keyword marketing and ranking undoubtedly is a very important and also fascinating field of Internet marketing that unravels the magnitude of the Internet.
By Ted Frazer
If so, then you should really be aware that Internet Marketing or Marketing of any kind is incredibly important for your success to happen. Think of it like this - you can have the best website and the most incredible business on earth, but if no one knows you even exist you will never get sales, you will never make money and you will be just another statistic! However, if you take the chance to take advantage of some of the tools available on the Internet, you could easily shine above and beyond anyone else on the net.
Given there are a lot of people that are successful from working online, these people did take advantage of all the genius tools in front of them. One of these tools is to use a professional Internet Marketing company. These people specifically serve people such as yourself that need help in the marketing department. Marketing aspects include that of SEO, SEM, Website design, Online marketing, offline marketing and PPC.. These guys really know what they are doing in terms of how to make you be "seen" when it comes to the market online.
Not only are they the potential tool to your success, but they are also an important facet of your company. It doesn't matter if you're a newbie or an oldie at this stuff - new tactics are being produced every single day and it's important that you are on top of them. Chances are if you aren't using the tools you need to use to succeed, then your competitors are and you don't stand a chance! Take a chance, ask for some help, and check some of these Internet Marketers out.
Recently I was searching for some companies online and this really isn't as expensive as you would think it would be. Some of these Internet Marketing packages start out as just around $150. Which will well be worth it in the end. I always like to think about it like this - If you spend say $150 and you make $100,000 with their help, then that original investment won't even phase you! If you go with a good company they will be able to give you analytics for stuff like PPC and Paid Search Marketing which is obviously what you want.
Because even though these guys are there to help you, it's still important that you figure out your profit margins because this could ultimately make or break you. It's important to realize that not every business is as cut and dry as it may seem. Sometimes you do need to make changes and tweak things. But one way of knowing what you do need to tweak is by trying different things out!
By Justin Harrison
Logging into Google AdWords, you will quickly find a large number of very useful tools at your disposal. These tools will make it possible to proof your ads for errors, choose their placement, optimize your website, and generate a huge number of reports so you can how your ads are performing against other sites, in their demographics, and much more. But probably the most powerful tool you will find the Google Adwords keyword suggestion tool, which uses ad data to generate a list of related keywords along with their recent search data and their cost.
Your first step is to come up with your own list of some basic keywords. This list of no more than 10 to 15 words will provide the AdWords keyword suggestion tool the data it needs to generate new search terms and phrases for you. You can, of course, find these keywords directly on your web pages, but Google can do that for you automatically. Sometimes the best way to start is to brainstorm you own list of terms you think your most profitable visitors would search for if they wanted the content your website provides.
Your next step is to input your list into the keyword suggestion tool. Enter your keywords one at a time. You could input multiple keywords all at once, but if you do, there's a high probability the suggestion tool will return a list of hundreds of keywords that don't really relate to your Adwords campaign. It is far more efficient to limit yourself to only one keyword at a time, letting the the keyword suggestion tool generate related terms that you may be able to use.
Every time you search a word or phrase, Google will suggest other words or phrases that match websites with similar content, or Adwords campaigns that bid on the same words you chose. The suggestion tool will also provide an estimate of traffic per month, how much competition there is for the word or term, and current prices at various rankings on the page.
Moreover, the Google Adwords keyword suggestion tool provides you with several dozen more options to get even more useful information about your keywords. The tool allows you to generate monthly traffic charts. These tools tell you how the average monthly popularity of your keywords rises and falls throughout the year. Adwords will generate an estimate of the position of your ad on the page at various bid prices, and you can even retrieve an estimate of the number of clicks you can buy for your budget dollars.
One thing you will learn quickly is that each of these bits of information is equally important in choosing your keywords, but it is still up to you to choose select words that you know are valuable to your service or product. Don't choose a low competition, high volume phrase just because it is cheap, if it does not help you sell your site. That would be just throwing your money away. But if you do your research and then still stay creative, you can ensure that every keyword you use in your campaign will drive traffic to your site.
By: Dr. Amit Kumar Chatterjee
Billions of e-mails are sent through Internet everyday. Internet marketers send millions of e-mails everyday to potential customers, hoping to make a sale. However, how many customers bother to read these e-mails let alone respond ?
While relevance of product offered, quality, price etc. may play important role behind such customer apathy - more often, its quality of e-mail that matters most. Great majority of marketing e-mails are not even opened - let alone be read or responded to.
There may be many reasons why an e-mail goes unanswered, such as server down, spam filter or recipient’s mailbox full - but mostly the reason lies in its format, content and style. Chances of an e-mail eliciting any kind of response is indeed poor when recipient thinks the e-mail as 'waste of time' or 'there's nothing more to write about'. Obvious destination for such e-mails is the trash folder.
To be successful in e-business and saving your e-mails from trash folder - its extremely important to understand what's acceptable in business e-mails in terms of writing style, format and content.
You may have high quality product at competitive price - but that may not be enough to reach buyers unless your communication style is as good. Your communication must be able to attract recipient's attention through such acceptable style and content.
1. Acceptable Format
A business e-mail must have a business address as its sender. A mail from sales@rama-exports.com is far more effective and acceptable than rama_exports@hotmail.com This is an extremely important requirement in any business e-mail format for obvious reasons.
Here, we are discussing business not inviting friends for birthday party ! If your business can not afford a business e-mail but offers million dollar products - you really can not blame the recipient's cynicism. After all, you do not visit up-market automobile showroom in shorts and slippers as sales people may not take you seriously.
In the anonymous world of Internet - establishing trust is the bedrock of any business relationship. Anonymous e-mails do not convey a positive image about your company – and possibly harms your cause.
Business e-mails come from web-sites at no extra cost. So, the natural corollary of this point - to be successful in e-business, your business should have a professional web-site.
Other important requirement of any business e-mail is a meaningful signature line that contains your company name, address, tel, fax, internet home etc. All e-mail clients (such as Netscape, Outlook etc.) offers facility for creating signature files that gets attached to every outgoing mail.
2. Meaningful Subject Line
E-marketers often underestimate the value of subject in an e-mail. In a typical e-mail client - the Inbox displays few items of information such as date, from, subject etc. More often, decision of user to read or send the e-mail to trash folder depends upon two pieces of information - From: and Subject line.
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By: Orreryhim Optone
They are using squeeze pages to force new traffic to opt in to get into their web site. This is much stronger than just adding an opt-in web form on every page of your website. What is your new visitor conversion rate to opt-in to your mailing list? 5%, 10%? With a squeeze page that offers the only access to your web site, that number can range anywhere from 40% to as much as 80%, depending on the value of the information in your web site and the effectiveness of your squeeze page at conveying that information. Wow! Talk about a huge increase! 800% at the top end. Even if you are just getting 10 subscribers a day, imagine if that were 80 a day, with no change in your traffic! That is subscribers per month--do the math for the yearly number.
They utilize the power of numbers. They know that if they are getting 100 leads a day, they can track their advertising much more effectively and certainly faster, than you are getting 10 leads a day. They are willing to take extra steps to make those extra numbers happen.
They test everything they do. For more information log to: www.mailing-lists-profit.com. They know what sources convert at 10%, at 20%, at into subscribers. They know the cost-per-subscriber of every source they use. When you track things, they tend to improve.
They treat their subscribers as if they are worth money. What is your average subscriber worth? cents a month? What are you willing to pay for a subscriber that is worth 50 cents a month? How about a dollar a month? And you are struggling with paying 50 cents to get a new subscriber?
They are back ending their new subscribers. After the subscriber opt-in, the thank you page is a high-converting sales page. For more help visit to: www.confession-followup-marketing.com. It has been said that with the right thank you sales page, 100% of the opt-in cost can be recovered on the spot.
They are single-minded. It is far better to become highly successful at one or two sources of traffic than to be mediocre at 10 different sources. Become an expert at one source of traffic and the necessary conversion tactics for that traffic source. You see, one squeeze page may be highly effective at converting a particular traffic source, but lousy at another. Test different sources differently. Focus, focus, focus.
By: Irom Rabichand
Emails are frequently used to distribute newsletters, promotional mails, and various other kinds of material. To profit from this type of marketing strategy, you'll first need to build an opt-in list. A targeted opt-in list should include the profile of the email address owner. Here are some basic steps on how to create a comprehensive opt-in list.
1. Create a website. If you have a website, you can invite visitors to register with your website or sign your guestbook before leaving. The days of having to know code in order to create a website are over. Some website creator programs just require you to cut and paste, like that of WYSIWYG (what-you-see-is-what-you-get) software. For more details login on to www.mailing-lists-profit.com. Many hosting sites offer free simple to use website building software.
2. Set up a promotion or freebie. Offer your visitor something worthwhile in exchange for their email address, name and other limited personal information. Use Limited Time Only offers as an immediate call to action. You want to grab their attention and get them to act. Make the visitor aware that by requesting the promotion or freebie they're also agreeing to receive future emails from you.
3. Set up an easy opt-out option. When people know that they're not locked in forever, they're more prone to check out the offer by opting in. It creates a feeling of control and works on the same premise as a refund policy. Not satisfied, opt-out.
4. Write and write some more. Submit articles, write a press release, post in forums, start blogging, and visit social networking communities for starters. A great way to promote your site is through your signature file and writing quality content helps establish credibility. You can also go to www.confessions-followup-marketing.com. People are constantly looking for information on the web and when they obtain whatever they were searching for (answer, idea, knowledge) they will often follow links and/or research the author to get further information.
5. Be creative. Partner with a company that has a business similar to your own. Promote offline with a raffle or something and place an email address opt-in as part of the entry form.
Building a targeted opt-in list can take time, money and effort. People who choose to opt-in are usually in the market for what you are offering and thus, sales prospects. Obtaining a targeted opt-in list can dramatically boost your sales, so these tools are certainly essential.
Irom Rabichand is providing individual counseling, group facilitation, and key note addresses . Also an experienced list building business owner who offers many Internet marketing opportunities that can help any one succeed that speak to the heart of the millions while delivering the bottom line financial growth. You can see his opportunities at www.build-huge-list.com Article Source: http://www.ArticleBiz.com |
By: Jim Robins
It is a well known yet largely ignored fact: email is far from safe. As business owners and consumers, we compromise our safety because of email’s ease and efficiency. As a result, we continue to put our privacy, security and even our identity at risk when we exchange sensitive information via email.
The Founders and developers behind the SenditCertified ePackage™ would like to take this opportunity to debunk some facts about email that have long been overlooked or worse, misunderstood. Here are five myths about email use:
1. When I hit send, my email goes directly to its intended recipient.
When you hit the send key, your message can "bounce" from node to node and server to server, multiple times before reaching the recipient (a recent test trace indicated 16 hits for one simple email). Each time your message interacts with one of these new computers and servers, a copy may be retained and stored there – this is referred to as ‘store and forward’ technology.
2. While my email is traveling thru the Internet, it is secure.
Despite best efforts and assurances by some vendors, the Internet is fraught with vulnerabilities. Should the content of your message be confidential, there is no guarantee that it will not be intercepted during its travels by one or many criminal elements, using literally hundreds of technology tools readily available on different Internet sites.
3. As long as I keep a copy of my original email and attachments, I will be in compliance with any request for e-disclosure.
More than 25% of current court cases require the re-production of specific email messages, and that percentage is increasing every year. The new regulations regarding email retention and reproduction are more complex than could ever be explained here. However, past court cases have proven that if a company can’t reproduce emails pertinent to a given case, in a time-frame dictated by the court, the court can assume the information contained therein must be unfavorable to the company’s position, and render an automatic guilty verdict against the company and its involved employees.
4. Anything my attorney and I communicate via email is covered by the attorney/client privilege.
The rules governing attorney/client privilege have been forced into review, specifically due to the advent of email. At this moment in time, a final judgment on the interpretation of the rule has not been issued. However, it has been ruled recently that because the Internet is ‘public’, any discussion or information communicated via email between an attorney and his/her client is not covered by the privilege.
5. I can delete email records as I see fit, even if they involve confidential company information.
Regulations on email retention are very specific and vary depending on the application and content of each email. For example, emails containing financial information may need to be kept for varying periods of time, from 3 – 7 years. Any company not enforcing a strict retention program on their employees, for each type of email, is leaving themselves open to damaging litigation.
It is clear that just as the Internet continues to grow and develop, so do email regulations; and this relatively new mode of communication is extremely vulnerable. The goal of a SenditCertified ePackage™ is to secure your communication and protect your business. The company’s goal is to provide simple access and ease of use with their new technology. They have created a solution that requires no software to load or maintain, while simultaneously providing the most secure transmission and highest level of encryption available. For more information visit: www.SenditCertified.com.
Jim has has more than 15 years of experience in the roles of Managing Partner, VP of Operations and Business Development and Chief Information Officer, for a number of national and international companies in the product and service sectors, including certified email systems. As a CIO, Jim has expanded IT operations into foreign countries, introduced new software and products, and managed turnaround situations. www.SenditCertified.com Article Source: http://www.ArticleBiz.com |
By: Menno Spijkstra
If you are running a business on the internet or you are a web site owner, it is very crucial for you to have a reliable service for your email list management. As per previous experiences of internet marketers, many have failed to keep or maintain their mailing list due to poor email list management. Their entire mailing list was ruined and so they lost the email addresses of their subscribers. Apart from this, previous email list management services were not CAN-SPAM compliant and they negatively affected the list building efforts of internet marketers. Thus, the best email list management service must be completely CAN-SPAM compliant.
Every successful internet marketer has an email list. The number of people on your list can somehow signify how successful you are in your business. If you are regularly sending email to a number of subscribers it is but proper that you have an email list manager to ensure that your database of email addresses is secured. As you expand your business, you might rapidly increase your email list, too. With the possible increase in subscribers, you might overlook duplicate email addresses or invalid email addresses from your list. It is important that your email list management service provider has a good working relationship with major internet service providers and email service providers.
This is to guarantee uninterrupted email deliverability to all your customers. These service providers must be able to attend to your needs as soon as problems occur. If your email list management service provider has a good relationship with the internet service providers, somehow they will be able to guarantee that your messages are sent to about 97% of subscribers in your email list. If you are a seller, it is a bad situation when you are sending to about 10,000 email addresses with 2,000 duplicates and 1,000 invalid email addresses. To avoid such dilemma, an email list management software can help you on this one.
Selling to legitimate customers must be your main goal. Your hard work will be put to waste if your emails are not sent to your target customers appropriately. As mentioned earlier, email list management service must make sure that your email campaigns are equipped with the best anti-spam technology. This will check if your email message will appear to be spam because it might only get filtered once you send it out. If your email list management service provider has strict anti-spam regulation, they will be able to spare legitimate customers from poor deliverability of their email messages due to spammers.
The art of managing email list is something that is very essential to every internet marketer. There are helpful softwares in the market that can actually do this list managing for you, among other valuable services that they can offer. It is quite a relief for many internet marketers if they are backed-up with a good email list management provider especially when technical support service is easily available anytime and every time. You will be very lucky to find your self a list management provider that can perform all these tasks for you at a very reasonable cost.
The author of this article Menno Spijkstra is an Internet Marketing specialist who has been successful with many affiliate programs for years. Menno finally decided to share his knowledge and experience through his site http://www.AffiliateDistrict.com. You can sign up for his free newsletter and join his coaching program.
Article Source: http://www.ArticleBiz.com
By: Sonu Choudhary
E-mail marketing is one of the leading tools in web marketing. Not long ago, it was very easy for Web marketers to publicize their products or services by sending e-mails or newsletters to Web users. But with the beginning of the spam filters and spam blockers, getting random newsletter read by Web users have become quite limited. Moreover, a marketer only gets to a newsletter every month even on its targeted clientele to avoid spamming. Also, e-mail marketing service providers are usually required.
On the other hand, admission to most blog sites are free, although there could be a few that require registration or upgrade fees. But the simple fact that you do not have money in the creation of a blog site for your business is very tempting. Also, while you have to limit you send the newsletter, blogging is absolutely limitless! You can even write blogs with two to three sentences and submit as many blogs as you like on one day. Also, with blogs, you can delete and edit the blogs that you have already booked.
There are a lot of practical factors influencing the blogosphere a potent venue for Web marketing. One that stands out most is the fact that everyone can read your blog, which means unlimited exposure for your company. And you can also use comments and suggestions from Web users.
Also write blogs, you can be as open as you want in the areas of marketing your product or service. They can be very creative in your delivery. And besides, the things that you can write are unlimited, unlike in newsletters, where you need to state your purposes so directly not to bore readers or recipients.
However, you can whereas an actual list of e-mail addresses of your target readers with e-mail marketing, blogging you do not. But, you are in a position to verify the sites of web users who actually visited your site, which obviously gives you the opportunity to initiate communication with them, if you want. Moreover, most blog hosting sites also offer registered users to their sites, which marketers to make its site more attractive to its target audience.
But despite favorable, as blogging is in comparison to e-mail marketing, they are both effective. There are different types of businesses in the web and a tool May not be as effective in a business because it is in other businesses. E-mail marketing is often effective in the companies on certain types of client to the goal. It is best that all the marketing tools that are researched and monitored by a best for your business.
Created Leads local, national and international business leads for you through Internet video, marketing articles, follow-up marketing, increasing conversion on your site and much more. The # 1 mistake is not an Internet follow-up program, we can take care of this for you. We can help get you jump on your competition, so you can increase traffic and conversion on your site and increase your sales and referrals. Is not that what every company owner, publisher, marketer, entrepreneur wants? Call us now for a 10-15min free online consultation website.
Article Source: http://www.ArticleBiz.com
By: Jeremy Gislason
When should you send your Ezine for optimal ROI?
It is a question that every business has to consider, but what is the answer? According to the Ezine Editors and Publishers Association, NEPA, over the last three years companies have sent their Ezines and email marketing pieces on three main days of the week; Tuesday, Wednesday, and Thursday. Tuesday was the most popular day of the week with 23.6% and Wednesday came in second with 22.7%.
What does this mean for your business?
Should you go against the grain and send your ezine out on a Monday or Friday? Probably not, but consider your clientele first. Business to business Ezines traditionally do not fare well on Monday because it is the primary meeting day for most executives and decision makers and Friday is ineffective because many people are simply on their way out the door.
If on the other hand, you’re marketing to consumers, then a Friday ezine has the potential to be effective because your readers would have the weekend to consider your information and offers.
Bottom line when considering the day of the week that your ezine goes out, consider your specific market and customers. If your clients tend to purchase on Thursdays, then test sending your Ezine to them a day or two before. It may prove to be the key to up selling or increasing sales on that day.
Time of the day is also an important consideration to sales. Generally, for mailing to business recipients 11am to 3 pm tends to be the most receptive time. An ezine received first thing in the morning may risk being deleted or over looked during the first morning rush and emails received at the end of the day are often ignored or put off until another day.
If, on the other hand, your know that your clients tend to put in full days and you know they eat lunch at their desks or they often conduct lunch meetings, than a ezine received right before lunch may have a good chance of being opened almost immediately.
Depending on the frequency of your ezine, you may also want to consider what day of the month you send your ezine on. If your prospects and clients tend to make purchases at the end of the month, then a ezine received mid month is likely right on target to assist them with their buying decision. Also be aware that your customer’s budget and budget constraints can impact not only their buying decision but ultimately their decision to open your email.
One last factor to consider is your competition.
When do they send their ezines? Do you want your ezine to be in your prospect’s in-box with your competitors or is it better to stand out from the crowd? That may be determined by your product and the volume of purchases. If you’re marketing a high end augmented product, you might want to consider beating your competitors to the punch. If however, you’re marketing a consumer good or service, then frequency of your message may be more important than standing alone in their in-box.
Article Source: http://www.ArticleBiz.com
By: Sonu Choudhary
E-mail marketing campaigns are very beneficial for all Internet business. By e-mail to reach people from all parts of the world that fit the demographics of the information or product that you offer. There are many advantages for the campaigns, e-mail. Here are 5 important facts that you want to examine carefully and as part of your marketing strategy for your Internet business.
Fact # 1 - E-mail marketing has become involved in such an unprecedented rate based on the fact that people in the virtual community are always hungry for information. They subscribe to information they are interested in and find relevant to what they are looking for during their search on the Internet.
Fact # 2 - This kind of marketing campaign can be very inexpensive. Receiving information about their e-mail box is an easy way to get information from different sources.This May, the most cost-effective marketing campaign that you implement in your new Internet business.
Fact # 3 - An effective campaign can create a list of leads or potential customers for your Internet business. This list is based on a worldwide could reach very high level of dependence on the popularity of the product or service you offer. This means that you are not limited to a certain zip code, state or even country. You can reach the masses with this marketing campaign.
Fact # 4 - There is no spamming involved. A successful campaign uses opt-in list to send information on the Internet visitors who opt-in to a company mailing list. This gives the Internet companies permission to send information on the Internet about the visitor a rare basis. This eliminates the much-hated spam e-mails. In this way you can send e-mails, to promotions, brochures, new product announcements, and every aspect of your marketing campaign.
Fact # 5 - If you have to ask the owners of some online business through its most valuable asset, they will tell you that their e-mail marketing campaign. This is because in the lists are customers' lists, a higher probability of sales in a consistent and stable condition. Because with opt-in lists, all you have to do is to follow up orders or Sales promotions and campaigns.
If you are serious about your Internet business start your Internet marketing companies through e-mails. If you already are, you know the importance of this marketing tactic and the profitability of marketing in this fashion. If you would like additional information about the marketing look in the eBook Niche Business Secrets Revealed "learning the start of an Internet professionals in the business for under $ 100". The information in this 47 page eBook is invaluable for the new Internet entrepreneurs.
