True marketing is a science. It involves excessive amounts of research to find the perfect ad campaign. It's never easy, constantly requiring new studies and tests.
Online marketers are much more drawn to copy other online success stories instead of running online marketing tests, like split testing. Split testing is a way marketers can closely compare to similar ads and discover which one draws more impressions.
Split testing is a way to bring the science back into marketing, because the truth about marketing is that what worked for one person may not work as well for this new marketing campaign.
Split testing combines two similar ads with very small difference, which could range from the color scheme to the font or to the photos inside the ad. The two ads run side by side and the marketing company tests to find out which one generates more impressions.
The technique in theory, ensures that the marketer will not just assume it's a good campaign but instead know it's a great campaign.
Imagine that you read about how to create the best sales page written by a man that has made millions as an affiliate to a specific eBook. He explains exactly how to write up your sales page, you follow his instructions to the letter, and firmly believe you will pull in profits he received.
What a big mistake. One of the first concepts you learn in marketing basics is the importance of the audience. The audience is everything in sales and they will never come to you unless you reach them. It's like that old saying from Field of Dreams. "If you build it, they will come."
The same holds true for marketing. The audience needs to be address, which means you must address and meet their needs. Tailor ads that fit your audience's demographic.
Subtle differences in ads really make a large difference. A size 14 font may make all the difference as opposed to a size 18 font. Experimentation is the biggest key behind split testing and is highly recommended for every online marketing campaign.
Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it's one of the more viable and accurate ways to test out your ads as well as compare and contrast.
Online marketers are much more drawn to copy other online success stories instead of running online marketing tests, like split testing. Split testing is a way marketers can closely compare to similar ads and discover which one draws more impressions.
Split testing is a way to bring the science back into marketing, because the truth about marketing is that what worked for one person may not work as well for this new marketing campaign.
Split testing combines two similar ads with very small difference, which could range from the color scheme to the font or to the photos inside the ad. The two ads run side by side and the marketing company tests to find out which one generates more impressions.
The technique in theory, ensures that the marketer will not just assume it's a good campaign but instead know it's a great campaign.
Imagine that you read about how to create the best sales page written by a man that has made millions as an affiliate to a specific eBook. He explains exactly how to write up your sales page, you follow his instructions to the letter, and firmly believe you will pull in profits he received.
What a big mistake. One of the first concepts you learn in marketing basics is the importance of the audience. The audience is everything in sales and they will never come to you unless you reach them. It's like that old saying from Field of Dreams. "If you build it, they will come."
The same holds true for marketing. The audience needs to be address, which means you must address and meet their needs. Tailor ads that fit your audience's demographic.
Subtle differences in ads really make a large difference. A size 14 font may make all the difference as opposed to a size 18 font. Experimentation is the biggest key behind split testing and is highly recommended for every online marketing campaign.
Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it's one of the more viable and accurate ways to test out your ads as well as compare and contrast.
About the Author:
Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.
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