Article Marketing Tips - Reap the Benefits of Marketing Articles

By Harry Constantine

The use of article marketing to boost traffic to a website has become increasingly prominent on the web. As businesses and webmasters get to know more about search engine optimization and the value of quality content, they have pulled towards marketing articles as part of their internet marketing strategies.

Below are 5 valuable reasons why you should include article marketing into your selling arsenal:

1. Well-written article gives you credibility as an expert author on the topic. Your client base associates you with credibility and expertise - increasing your revenues.

2. Through your website info and URL on the "Resource Box" located at the end of every article, publishing and reprinting your articles on several blogs and websites can result to a viral explosion and traffic build-up to your website stretching your target market area.

3. Two essential factors of search engine optimization are keywords and backlinks. Article marketing is able to target both. Publishing your content via article directories provides you with valuable backlinks that build your PR - based upon keywords that are optimal for your website.

4. Article marketing gets the word out about you and your business to more prospective customers. The more quality content you published, the more people will read, link to, publish and post your content, and the more people will visit your website.

5. Article marketing, when done right, is a valuable tool to reach out to your clients. In this way, you'll be able to increase sales by improving client retention, increasing customer loyalty, generating more referrals and strengthening brand awareness.

Publish articles for people, not search engines and you will start reaping the benefits of article marketing. In article marketing, high-quality content is the key!

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