Does anyone really have a strict definition of what a squeeze page is? The answer is no. Squeeze pages can have different uses and mean different things to business owners. The one thing that many business owners agree on, however, is that squeeze pages have the purpose of collecting information about prospects. To be more specific, it's contact information and permission to contact prospects at another time.
It's true that there are different and more popular methods to do all of the above. But before you start dismissing squeeze pages, you should know one thing- they're also a great marketing device.
What are squeeze pages used for?
Well, they exist because online business owners know that prospects aren't likely to buy from them on the first go-round. It'll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.
But the major thing to understand about squeeze pages is that they're designed to "squeeze" information out of your prospects. That's their main objective. They're where you collect that vital information about your prospects that you'll use later on in your marketing efforts.
Getting prospects' information
You can't sell to prospects or customers if you don't know who they are. Squeeze pages are used to help you know exactly who you're dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they'll be sure to give you their information.
So what kind of information do squeeze pages usually request?
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Email Addresses
What is this information is used for?
After you've gathered what you want from your prospects, you'll probably want to do as much as you can with it so that the orders will come flooding in. The most common sense approach is to use the information with your marketing efforts.
An important feature about squeeze pages is that they can determine if your prospects stay or go once they find themselves on your website.
When squeeze pages are optimized, a large amount of traffic visits them and business owners are knee-deep in prospects' information. If you're using squeeze pages, that means that you're sitting on a pile of valuable information and that you'll be able to study subscriber and buyer habits. You'll also have a new advertising avenue.
Make no mistake- these pages are all about leads.
That being said, you have to be willing to put your fair share into making them work. Squeeze pages don't function by themselves.
Your squeeze page's success will directly correlate to how much you're willing to do to make it successful. Squeeze pages are about giving you the tools to create and maintain a successful marketing campaign.
Creating squeeze pages can only benefit your business, since they're easy to make, save time, are highly effective and give you permission to communicate with a list of prospects who want to be contacted. In essence, they do a lot of your target market research for you.
Designing a squeeze page that is appealing to both your prospects and your target market is a surefire way to get you headed in the right direction.
It's true that there are different and more popular methods to do all of the above. But before you start dismissing squeeze pages, you should know one thing- they're also a great marketing device.
What are squeeze pages used for?
Well, they exist because online business owners know that prospects aren't likely to buy from them on the first go-round. It'll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.
But the major thing to understand about squeeze pages is that they're designed to "squeeze" information out of your prospects. That's their main objective. They're where you collect that vital information about your prospects that you'll use later on in your marketing efforts.
Getting prospects' information
You can't sell to prospects or customers if you don't know who they are. Squeeze pages are used to help you know exactly who you're dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they'll be sure to give you their information.
So what kind of information do squeeze pages usually request?
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Email Addresses
What is this information is used for?
After you've gathered what you want from your prospects, you'll probably want to do as much as you can with it so that the orders will come flooding in. The most common sense approach is to use the information with your marketing efforts.
An important feature about squeeze pages is that they can determine if your prospects stay or go once they find themselves on your website.
When squeeze pages are optimized, a large amount of traffic visits them and business owners are knee-deep in prospects' information. If you're using squeeze pages, that means that you're sitting on a pile of valuable information and that you'll be able to study subscriber and buyer habits. You'll also have a new advertising avenue.
Make no mistake- these pages are all about leads.
That being said, you have to be willing to put your fair share into making them work. Squeeze pages don't function by themselves.
Your squeeze page's success will directly correlate to how much you're willing to do to make it successful. Squeeze pages are about giving you the tools to create and maintain a successful marketing campaign.
Creating squeeze pages can only benefit your business, since they're easy to make, save time, are highly effective and give you permission to communicate with a list of prospects who want to be contacted. In essence, they do a lot of your target market research for you.
Designing a squeeze page that is appealing to both your prospects and your target market is a surefire way to get you headed in the right direction.
About the Author:
Looking for ready-made squeeze page templates? Get free lifetime access to a huge library of hard-to-find squeeze page templates, private label rights products and articles at PLRWholesaler.com.
Post a Comment 0 komentar: