One of the most effective methods of generating traffic to your website is writing articles and submitting them to the article publishers. The efforts of the next few days may not drive any real traffic to your website but writing articles and submitting them will serve you well in the future and it is in your best interest to use this technique to your advantage. While you may not think you have any writing talent, you are probably incorrect. You may not be the next John Grisham, but you can effectively write about your website and products that you sell. Of course you need to know the rules for writing articles effectively. The number one rule is that the headline or title HAS To contain keywords pertaining to your website or product. This will be the determining factor when E-zine publishers or website owners decide if they want to publish your article. This is because they are aware of how much importance the search engines place on keywords in searches.
* Note: The search engines are the method by which people find products or information that they are looking for on the Internet. To find those products or that information, they type key words into the search boxes of the search engines. For example; they might type in fish bait or fishing lures. The results that the search engines provide are based on the key words that the searcher uses.
Your article title or headline MUST grab the reader's attention. Simply using a title of "Making Money" probably won't do. The title must grab the reader by the throat and not let him go. It must make the reader want to keep reading. "Making Money Online"... well, not very good either. How about "Making Money Online in Your Houseshoes" or "Making a Bundle Online Before Breakfast". Something to capture the reader's attention if they are interested in making money on the internet.
After the title, the next most important words in your article are in the first line. Experienced internet surfers are well known for having a short attention span and rarely read anything word for word unless it is information that they think will meet their needs, solve a problem they have or make life better for them. So...the title...and the first line become the bait and the hook that is used to lure the reader to truly read the complete article. If the first line contains the key words it must also be be attention getting. "The customers were begging for more tips after the first line!" If you were an internet marketer, wouldn't you keep reading?
Another thing about writing articles that you plan to submit to article banks is that they need to be short. Very short! They should be a maximum of 400 words and closer to 300 would be better. Its easy to get carried away and suddenly have an article that is 1000 words or more when you are discussing a subject that you know a lot about and are interested in. If you start writing and forget to stop, break long wordy articles down and make three or four articles out of the one long one.
Keep in mind that short attention span we discussed earlier and use short sentences and paragraphs. And dont use big words or run-on sentences. Make your article pleasing to the eye and it will be read.
Excess punctuation shows a lack of respect for the reader. Especially exclamation points - one can be used to show excitement or importance but any more are just plain rude.
Your resource box which comes at the end of the article is the most important part of all. Anyone who downloads and reproduces your article is required to include your resource box. And this box should contain your full name, your contact information and, most importantly, the link to your website. That link is the reason you are writing this article anyway. It is to help increase traffic for you.
Warning! Your link should NOT word wrap! It must be complete, http://www.whatever.com. Not all email programs that are used by E-zine editors to send out their newsletters and E-zines support word-wrapped links so you can defeat the whole purpose of writing the article by word-wrapping your website url.
Submitting Articles: Once you have found article banks and article repositories on the Internet by simple doing a search using your favorite search engine it is time to submit your articles. Every site has their own guidelines for accepting articles which you must follow or risk rejection.
You will likely be told that you can use software that is available to automatically submit your articles to banks and repositories...and in fact, there is such software. But the problem is that most of the larger banks and repositories do not accept automatic submissions. While the software does in fact save you time when submitting to the smaller sites, it doesnt help you much with the bigger sites.
Yes, submitting articles is time consuming and tedious (not to mention boring) work but it is work that can provide your site with a lot of targeted traffic. Each person who reads an article that you have written will also be exposed to the link to your site. If the article is good and if it provides good information, these people will visit your site. They may buy what you are selling or they may opt-in to your mailing list... or maybe they will do both. By the way, there are services that will do article submissions for you. Of course this is a paid service.
One solution I use is Unique Article Wizard. UAW can submit unique articles to hundreds of article banks at the click of a mouse. Spend one to two hours setting up your article, click Submit and sit back and watch the traffic build to your site.
* Note: The search engines are the method by which people find products or information that they are looking for on the Internet. To find those products or that information, they type key words into the search boxes of the search engines. For example; they might type in fish bait or fishing lures. The results that the search engines provide are based on the key words that the searcher uses.
Your article title or headline MUST grab the reader's attention. Simply using a title of "Making Money" probably won't do. The title must grab the reader by the throat and not let him go. It must make the reader want to keep reading. "Making Money Online"... well, not very good either. How about "Making Money Online in Your Houseshoes" or "Making a Bundle Online Before Breakfast". Something to capture the reader's attention if they are interested in making money on the internet.
After the title, the next most important words in your article are in the first line. Experienced internet surfers are well known for having a short attention span and rarely read anything word for word unless it is information that they think will meet their needs, solve a problem they have or make life better for them. So...the title...and the first line become the bait and the hook that is used to lure the reader to truly read the complete article. If the first line contains the key words it must also be be attention getting. "The customers were begging for more tips after the first line!" If you were an internet marketer, wouldn't you keep reading?
Another thing about writing articles that you plan to submit to article banks is that they need to be short. Very short! They should be a maximum of 400 words and closer to 300 would be better. Its easy to get carried away and suddenly have an article that is 1000 words or more when you are discussing a subject that you know a lot about and are interested in. If you start writing and forget to stop, break long wordy articles down and make three or four articles out of the one long one.
Keep in mind that short attention span we discussed earlier and use short sentences and paragraphs. And dont use big words or run-on sentences. Make your article pleasing to the eye and it will be read.
Excess punctuation shows a lack of respect for the reader. Especially exclamation points - one can be used to show excitement or importance but any more are just plain rude.
Your resource box which comes at the end of the article is the most important part of all. Anyone who downloads and reproduces your article is required to include your resource box. And this box should contain your full name, your contact information and, most importantly, the link to your website. That link is the reason you are writing this article anyway. It is to help increase traffic for you.
Warning! Your link should NOT word wrap! It must be complete, http://www.whatever.com. Not all email programs that are used by E-zine editors to send out their newsletters and E-zines support word-wrapped links so you can defeat the whole purpose of writing the article by word-wrapping your website url.
Submitting Articles: Once you have found article banks and article repositories on the Internet by simple doing a search using your favorite search engine it is time to submit your articles. Every site has their own guidelines for accepting articles which you must follow or risk rejection.
You will likely be told that you can use software that is available to automatically submit your articles to banks and repositories...and in fact, there is such software. But the problem is that most of the larger banks and repositories do not accept automatic submissions. While the software does in fact save you time when submitting to the smaller sites, it doesnt help you much with the bigger sites.
Yes, submitting articles is time consuming and tedious (not to mention boring) work but it is work that can provide your site with a lot of targeted traffic. Each person who reads an article that you have written will also be exposed to the link to your site. If the article is good and if it provides good information, these people will visit your site. They may buy what you are selling or they may opt-in to your mailing list... or maybe they will do both. By the way, there are services that will do article submissions for you. Of course this is a paid service.
One solution I use is Unique Article Wizard. UAW can submit unique articles to hundreds of article banks at the click of a mouse. Spend one to two hours setting up your article, click Submit and sit back and watch the traffic build to your site.
About the Author:
Author Porfirio G Krasternak uses theUnique Article Wizard to ensure each article submitted is unique. To be able to submit unique articles to all the article publishers, check outUnique Article Wizard.
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