Want to show up on search engines without expensive, time-consuming advertising and SEO services? Search engine PPC , or Pay Per Click, advertising is a great way to go. It is a popular advertising technique that can be found on websites, advertising networks, and especially search engines.
Search engine PPC advertising uses text ads you create with sponsored links to your web page. Usually, these ads are placed next to search results, and you are charged a set amount of money for each individual that clicks on the link and visits your web page. The amount you pay is based on a bid that you make on keywords and keyword phrases that relate to your product or service - the more money you bid, the higher your ad will be on the search results. Your ultimate goal is to be on or near the top of the search results and listings.
There are many advantages to search engine PPC advertising:
1. You widen your reach. Search engine PPC advertising allows your website to be displayed on a search results page, even the first page, and so it can get a lot more people visiting your site. This is THE huge advantage of search engine PPC advertising. Getting on or near the top from a natural search is quite a challenge. Many businesses pay thousands of dollars to SEO (Search Engine Optimization) services, and even they cannot guarantee high search results. Yet for any budget, search engine PPC advertising gets you on there, and gets you the hits.
2. You get launched immediately. Search engine PPC programs set your advertisements up fast. Within an hour, you can get your keywords, pay for them, and have the it up and running.
3. You get specific, pre-qualified, quality traffic. Search engine PPC advertising sends people to your site that are actually interested in something you are offering. If they were not, they would not have bothered to click on your ad! These people are much more likely to become a lead or make a purchase.
4. You can track your investment. Search engine PPC programs use tracking systems that can show exactly who is viewing your web page and details of their activity while they are visiting, such as the number of pages they view and how long they stay on your web page. This information is very valuable if you want to calculate certain statistics like sales conversion rate, acquisition cost-per-visitor, and return on investment (ROI).
Even though search engine PPC advertising has all these benefits, remember it is not fool-proof. You still need to write an effective ad, and that means knowing your product and your customers. You can also employ some tried and true advertising techniques, like discount offers, testimonials, money-back guarantees, free trials, and so forth.
Search engine PPC advertising uses text ads you create with sponsored links to your web page. Usually, these ads are placed next to search results, and you are charged a set amount of money for each individual that clicks on the link and visits your web page. The amount you pay is based on a bid that you make on keywords and keyword phrases that relate to your product or service - the more money you bid, the higher your ad will be on the search results. Your ultimate goal is to be on or near the top of the search results and listings.
There are many advantages to search engine PPC advertising:
1. You widen your reach. Search engine PPC advertising allows your website to be displayed on a search results page, even the first page, and so it can get a lot more people visiting your site. This is THE huge advantage of search engine PPC advertising. Getting on or near the top from a natural search is quite a challenge. Many businesses pay thousands of dollars to SEO (Search Engine Optimization) services, and even they cannot guarantee high search results. Yet for any budget, search engine PPC advertising gets you on there, and gets you the hits.
2. You get launched immediately. Search engine PPC programs set your advertisements up fast. Within an hour, you can get your keywords, pay for them, and have the it up and running.
3. You get specific, pre-qualified, quality traffic. Search engine PPC advertising sends people to your site that are actually interested in something you are offering. If they were not, they would not have bothered to click on your ad! These people are much more likely to become a lead or make a purchase.
4. You can track your investment. Search engine PPC programs use tracking systems that can show exactly who is viewing your web page and details of their activity while they are visiting, such as the number of pages they view and how long they stay on your web page. This information is very valuable if you want to calculate certain statistics like sales conversion rate, acquisition cost-per-visitor, and return on investment (ROI).
Even though search engine PPC advertising has all these benefits, remember it is not fool-proof. You still need to write an effective ad, and that means knowing your product and your customers. You can also employ some tried and true advertising techniques, like discount offers, testimonials, money-back guarantees, free trials, and so forth.
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