Small business owners are challenged every day with how to effectively reach new clients, keep in touch with past clients and convert prospects to new business. Email newsletters can make that process simple and affordable!
Even great small business marketers sometimes forget that it is vital to maintain constant contact with your past clients and current prospects. Oftentimes we get so busy working on our business that we neglect the things that will keep our clients coming back. Losing touch is a real problem for small business owners!
Small business owners today have a powerful tool in email newsletters. This tool allows you to stay in touch with your clients on a regular basis even when they are not currently considering making a purchase. Staying top of mind in today's tough market is a vital chore of every small business owner.
Some things that a great email newsletter should include are information relevant to your industry or product, some affiliated vendors you think might provide complimentary services (and who can help offset the cost of the emailing), advertisements about your company and any industry related statistics you can find. Make sure that your information is all related to your product or service.
While there are many companies that will help you send out your email newsletter, I recommend using a company like Aweber or Constant Contact. Both of these companies offer easy to use interfaces and will make sure that you are in compliance with all anti-spam rules. They also will make your deliverability rate go up and offer information about your open and bounce rates.
What is the best thing about sending an email newsletter? The cost has become almost free! That does not give you permission to spam people but it does make it much more affordable to keep in touch with your clients regularly. Many business owners ask how often they should send out their emails, a good rule of thumb is not more than twice a month unless you work in a fast changing industry like banking or technology where changes can happen overnight!
So should you buy a list to send your email newsletter to? No! If you send out your email to a bought list, you will have a lot of bounces and spam problems. The point of your email newsletter should be to connect with people who you have met or who belong to your chamber or your church group or your kid's ball team. Let them know that you are going to be sending great information out about your product or service and you would love to keep them in the loop - IF they give you their email address!
It is easy to get even more new clients or prospects for your email newsletter list. Make sure to ask your past clients who they know who might need your product or service. Let them know their referral will get the same great service that they have come to expect from you and that you would like to add them to your email newsletter list!
Even great small business marketers sometimes forget that it is vital to maintain constant contact with your past clients and current prospects. Oftentimes we get so busy working on our business that we neglect the things that will keep our clients coming back. Losing touch is a real problem for small business owners!
Small business owners today have a powerful tool in email newsletters. This tool allows you to stay in touch with your clients on a regular basis even when they are not currently considering making a purchase. Staying top of mind in today's tough market is a vital chore of every small business owner.
Some things that a great email newsletter should include are information relevant to your industry or product, some affiliated vendors you think might provide complimentary services (and who can help offset the cost of the emailing), advertisements about your company and any industry related statistics you can find. Make sure that your information is all related to your product or service.
While there are many companies that will help you send out your email newsletter, I recommend using a company like Aweber or Constant Contact. Both of these companies offer easy to use interfaces and will make sure that you are in compliance with all anti-spam rules. They also will make your deliverability rate go up and offer information about your open and bounce rates.
What is the best thing about sending an email newsletter? The cost has become almost free! That does not give you permission to spam people but it does make it much more affordable to keep in touch with your clients regularly. Many business owners ask how often they should send out their emails, a good rule of thumb is not more than twice a month unless you work in a fast changing industry like banking or technology where changes can happen overnight!
So should you buy a list to send your email newsletter to? No! If you send out your email to a bought list, you will have a lot of bounces and spam problems. The point of your email newsletter should be to connect with people who you have met or who belong to your chamber or your church group or your kid's ball team. Let them know that you are going to be sending great information out about your product or service and you would love to keep them in the loop - IF they give you their email address!
It is easy to get even more new clients or prospects for your email newsletter list. Make sure to ask your past clients who they know who might need your product or service. Let them know their referral will get the same great service that they have come to expect from you and that you would like to add them to your email newsletter list!
About the Author:
Tara Jacobsen is pleased to present the Thrive Client Contact System which helps small businesses succeed! Sign up for her free email marketing newsletter
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