Sent by: Whirly Popcorn Maker. A Google advertising platform, AdSense is a program that supports massive ad display on various websites. The system makes a pair with the AdWords program launched as a product for businesses who need to advertise online. While AdSense makes money to the website owner when an ad gets clicked on, AdWords charges the advertiser for every such click. The profitability is considered to be shared given the fact that some of the clicks result in sales, which means revenue generation for a business. AdSense can be used by any web site that has informational content regularly updated; ads related to the topics on site will be displayed either in separate boxes or included in the content.
Web experts speak of different techniques and strategies to make a website more profitable in the use of AdSense. Thus, even Google shares tips in the AdSense tutorials referring to the common errors users make within the system. Thus, did you know that the fonts and web site colors are very important for the profitability of the ads? Statistics indicate that the use of AdSense with ads integrated in the content is more rewarding in terms of profit, particularly when the color of the sponsored links is similar to that of the site content.
There are certain limitations imposed by the AdSense program and they are related both to the modification of the Java code by the affiliates and the display of certain competitive ads.
In the case of contextual advertising, AdSense includes the high-in-demand keywords found by the Adwords bidding system. A payment option that runs in parallel with the pay per click model is the pay per mille one, according to which you pay for every thousand of ads displays. Nevertheless, AdSense users can specify which pages should show the advertisments, and the program will ignore any other page if not specified.
Like all advertising programs, AdSense is subject to abuse in many forms. There are plenty of web masters who design websites known as spam blogs because they contain no relevant content other then RSS feeds and content from directories.
Most of such AdSense enterprises are designed around the best keywords and they import material from other sites in order to lure visitors and make money on their expense. If you come across such sites, you can file reports against them at Google in order to have the search engine take action against them.
Web experts speak of different techniques and strategies to make a website more profitable in the use of AdSense. Thus, even Google shares tips in the AdSense tutorials referring to the common errors users make within the system. Thus, did you know that the fonts and web site colors are very important for the profitability of the ads? Statistics indicate that the use of AdSense with ads integrated in the content is more rewarding in terms of profit, particularly when the color of the sponsored links is similar to that of the site content.
There are certain limitations imposed by the AdSense program and they are related both to the modification of the Java code by the affiliates and the display of certain competitive ads.
In the case of contextual advertising, AdSense includes the high-in-demand keywords found by the Adwords bidding system. A payment option that runs in parallel with the pay per click model is the pay per mille one, according to which you pay for every thousand of ads displays. Nevertheless, AdSense users can specify which pages should show the advertisments, and the program will ignore any other page if not specified.
Like all advertising programs, AdSense is subject to abuse in many forms. There are plenty of web masters who design websites known as spam blogs because they contain no relevant content other then RSS feeds and content from directories.
Most of such AdSense enterprises are designed around the best keywords and they import material from other sites in order to lure visitors and make money on their expense. If you come across such sites, you can file reports against them at Google in order to have the search engine take action against them.
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