Being positioned number 1 means ultimate placement... Right?... Well, no this is not always the case, especially when PPC marketing with Google Adwords. Just because you rank in the number 1 position does not mean most people will click on your ad. Often they will click on lower placed more relevant ads.
This is excellent news, you can now save a heap of cash by lowering your bid price.
You see there is more often than not a large difference between the bid bid prices for the top positioned advert, and a lower ranking ad in Adwords.
This is a good cash saving technique; Let your competitors fork out top dollar to rank number 1 to 3. By practicing this method you will not only save cash on your PPC costs, but you could possibly end up getting more traffic by being further down the list of search results.
A good feature of Google's keyword tool is the cost per click option in the search results. Simply choose for the cost per click column to be displayed and you will see a small box above the search results where you can input a (hypothetical) maximum bid price. All of the keywords in the search result will then show you what position your maximum bid will buy you. You now have an idea of what bid price you will have to pay to be in a particular position. Simple stuff that can save you some dollars in the beginning stages of a campaign.
To help you achieve success with you Google PPC campaigns, I urge you to study your competitors. Lets say your advertising an affiliate product using Pay Per Click, you will no doubt have other affiliates promoting the same product, therefore competing against you for the same traffic. Take a look at the type of landing pages they are using and there ad copy. If they are running their ads over a long period of time, more often thn not this would suggest they have a profitable campaign... (or like losing money) So study your opposition.
You can spend hours manually researching and studying your competition, but I recommend you don't. There are so many PPC tools online to help you research, build and identify profitable niches. I have recently come across Google Cash Detective 2 and what a life saver that has been. It's an sweet bit of software that will save you time and money by letting you spy on affiliates in any niche using Pay Per Click advertising on Google. I won't start a new campaign without it.
Google Cash Detective 2 or similar "spy" tools gives you an inside look at what your opposition is doing: Are they using a squeeze page to capture leads, or do they direct traffic directly to the product sales page?
This is where you usually can separate the amateurs from the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build that all-important list.
The theory is it can take up to 7 times of contact before a person will make a purchase. So the chances of a person landing on your site for the first time and buying something is low, but if you can get their name and email address you then have the opportunity to continue to market to them.
If you don't use a squeeze page to capture leads, then you cannot follow them up with future offers and products. By direct linking you could potentially be missing out on hundreds maybe thousands of dollars per year. Getting contact information is not a hard thing to do, and could really make the difference to your online business.
It's all relatively simple stuff, but I hope this helps you find success with your PPC advertising.
This is excellent news, you can now save a heap of cash by lowering your bid price.
You see there is more often than not a large difference between the bid bid prices for the top positioned advert, and a lower ranking ad in Adwords.
This is a good cash saving technique; Let your competitors fork out top dollar to rank number 1 to 3. By practicing this method you will not only save cash on your PPC costs, but you could possibly end up getting more traffic by being further down the list of search results.
A good feature of Google's keyword tool is the cost per click option in the search results. Simply choose for the cost per click column to be displayed and you will see a small box above the search results where you can input a (hypothetical) maximum bid price. All of the keywords in the search result will then show you what position your maximum bid will buy you. You now have an idea of what bid price you will have to pay to be in a particular position. Simple stuff that can save you some dollars in the beginning stages of a campaign.
To help you achieve success with you Google PPC campaigns, I urge you to study your competitors. Lets say your advertising an affiliate product using Pay Per Click, you will no doubt have other affiliates promoting the same product, therefore competing against you for the same traffic. Take a look at the type of landing pages they are using and there ad copy. If they are running their ads over a long period of time, more often thn not this would suggest they have a profitable campaign... (or like losing money) So study your opposition.
You can spend hours manually researching and studying your competition, but I recommend you don't. There are so many PPC tools online to help you research, build and identify profitable niches. I have recently come across Google Cash Detective 2 and what a life saver that has been. It's an sweet bit of software that will save you time and money by letting you spy on affiliates in any niche using Pay Per Click advertising on Google. I won't start a new campaign without it.
Google Cash Detective 2 or similar "spy" tools gives you an inside look at what your opposition is doing: Are they using a squeeze page to capture leads, or do they direct traffic directly to the product sales page?
This is where you usually can separate the amateurs from the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build that all-important list.
The theory is it can take up to 7 times of contact before a person will make a purchase. So the chances of a person landing on your site for the first time and buying something is low, but if you can get their name and email address you then have the opportunity to continue to market to them.
If you don't use a squeeze page to capture leads, then you cannot follow them up with future offers and products. By direct linking you could potentially be missing out on hundreds maybe thousands of dollars per year. Getting contact information is not a hard thing to do, and could really make the difference to your online business.
It's all relatively simple stuff, but I hope this helps you find success with your PPC advertising.
About the Author:
Don't start any type of PPC campaign you should arm yourself with the right tools of the trade and as much knowledge as possible. Personally I love the new Google Cash Detective 2 it's an awesome tool, that every PPC marketer should have.
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