Web Site Traffic - Tactics to Increase Web Site Traffic

By Harry Constantine

It is a known fact that more traffic equals higher sales. You have heard that a million times probably. The more people that land on your site, the more sales you're likely to make.

Here are 5 fundamentals that can help your business drive more traffic and potentially great prospects to your website:

1. Search Engine Optimization (SEO) - Search engine optimization is vital to your traffic flow. An optimized website is rich in keywords so it's easier to get indexed and ranked for those particular keywords in search engine databases. If search engines can locate your website easily, your potential customers can also locate your website with ease resulting to more site traffic.

2. Article Marketing - Article marketing has many benefits which may include building credibility as an author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for online businesses.

3. Pay Per Click Advertising - PPC advertising is easy to set up and is a cost-efficient way to get your ads displayed at the top of search engines like Yahoo! and Google in that you only pay when someone clicks through to your site, and its fast. However, without the proper management it can also be expensive and time consuming.

4. Affiliate Marketing - Affiliate marketing can turn your valuable web site traffic into money. Affiliates widely promote your web site's products and services via your affiliate program in return for commission based on the traffic or sales they make for you.

5. Site Exit Traffic - In this technique, you pay to redirect traffic to you when a visitor leaves a site in their network. This usually occurs with a pop-up window which displays a page on your site. Providing your visitors with an alternative to your site at the point that they exit is a smart way to cycle traffic through a ring of your own web sites.

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