Pay Per Click marketing continues to be an increasing force for advertisers around the world. Paying for search engine placement can definitely be a good thing for businesses small or large. Why compete in an ongoing battle against SEO experts, who have a ton of experience and are committed to dominating search engine rankings 24/7.
Don't struggle with the battle... Win the battle by utilizing pay per click search engine marketing!
Testing Your Niche In The Market...
If you've never tried a PPC campaign, a great idea is to begin with a small budget so you can test your market place.
Testing helps you to find out what your 'future customers' are looking for. Google is a great place to test a new campaign. When you place an ad with Google, you'll end up with an ad in the 'sponsored links' search results.
If you've never seen these small ads within Google, go to Google and type in a search term. If you type in "web design" in google's search engine, you will no doubt get the regular/organic results on the left, as well as the list of sponsored links off to the right and above the organic results.
Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes, but use caution. Placing an advertisement sounds simple in theory, but you must be in control of daily account limits. Set a budget and be prepared to invest in clicks to test your niche. You need to find out what keywords and phrases your potential customers are searching for in Google when it comes to your niche.
You can try and guess these words, but your far better off using online tools and software to give you an inside look into a niche. There are free tools like the keyword tool within your Adwords account, then there is state of the art software programs like Google Cash Detective 2 that virtually spy on your competition and save you testing a niche.
In my opinion keyword research is crucial, especially if you have a limited advertising budget. You should drill down into your niche and build a keyword list based on high search volume and ideally low advertiser competition.
Upon loading your keywords into your Adwords campaign, Google assigns each keyword a quality score. This score is determined by Google on how relevant they see your offer in relation to a particular keyword. Your aim is to get the highest possible quality score for your keywords. The higher your quality score, the more chance of Google rewarding you with cheaper clicks and optimum ad placement
To your success, Lynne Carey
Don't struggle with the battle... Win the battle by utilizing pay per click search engine marketing!
Testing Your Niche In The Market...
If you've never tried a PPC campaign, a great idea is to begin with a small budget so you can test your market place.
Testing helps you to find out what your 'future customers' are looking for. Google is a great place to test a new campaign. When you place an ad with Google, you'll end up with an ad in the 'sponsored links' search results.
If you've never seen these small ads within Google, go to Google and type in a search term. If you type in "web design" in google's search engine, you will no doubt get the regular/organic results on the left, as well as the list of sponsored links off to the right and above the organic results.
Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes, but use caution. Placing an advertisement sounds simple in theory, but you must be in control of daily account limits. Set a budget and be prepared to invest in clicks to test your niche. You need to find out what keywords and phrases your potential customers are searching for in Google when it comes to your niche.
You can try and guess these words, but your far better off using online tools and software to give you an inside look into a niche. There are free tools like the keyword tool within your Adwords account, then there is state of the art software programs like Google Cash Detective 2 that virtually spy on your competition and save you testing a niche.
In my opinion keyword research is crucial, especially if you have a limited advertising budget. You should drill down into your niche and build a keyword list based on high search volume and ideally low advertiser competition.
Upon loading your keywords into your Adwords campaign, Google assigns each keyword a quality score. This score is determined by Google on how relevant they see your offer in relation to a particular keyword. Your aim is to get the highest possible quality score for your keywords. The higher your quality score, the more chance of Google rewarding you with cheaper clicks and optimum ad placement
To your success, Lynne Carey
About the Author:
Lynne Carey has been marketing online for over 4 years now. She has recently put together an info blog about Google cash and how to get yours. Particularly newcomer friendly, Lynne's site covers topics like Pay Per Click marketing and the tools of the trade needed, like the new Google Cash Detective 2
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Google cash
Google cash: Yes, Google cash is the answer to all your problems, The real cool thing about google is that you can earn part time income with very little effort
March 9, 2009 at 6:40 AM