Managing a Google Adwords campaign can be intimidating at first, but there are several ways to launch an online marketing campaign without stress. If you've already tried (and failed) with conventional online marketing promotions and campaigns, or even offline strategies such as direct mail and print advertising, Google Adwords is a naturally great fit for your goals.
Online marketing gurus like Perry Marshall have already laid the groundwork for meeting your marketing goals with Google Adwords, and achieving this success is much easier than you probably think. As a matter of fact, you can skip all the books and seminars you thought you'd have to spend days or even weeks reading and attending, and simply follow the step by step method described below.
Here are five of the most important pieces of advice you'll ever get in regard to creating and maintaining successful Adwords ads.
1. Make use of keyword suggestion tools. On the Internet, there are a great many tools available that can help you choose the right keywords for your Adwords ads. Perry Marshall suggests Wordtracker's Keyword Universe, or another keyword suggestion tool that will generate useful keywords and related keywords.
2. Spy on your competitors. You don't need an in-house market research team to find out what your competitors are doing; there are a wealth of resources now available online, and www.spyfu.com is one of them. Marshall also recommends this tool for finding out what types of keywords your competitors may be bidding on, and how much they're paying. This is useful when you want to estimate what your daily or monthly budget might be, and what specific keywords and keyphrases you should be focusing on.
3. Write an effective ad. Since you're working with just two key lines of text in a Google Adwords ad, the way in which you employ keywords and important phrases couldn't be more crucial. One helpful hint is that you should list the benefits of your product or service before broaching the topic of key features.
4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount - big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you'll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.
5. Run a secondary ad. Split testing is one of Perry Marshall's key methodologies for a successful Google Adwords campaign, and it is a tried and tested formula that may help you get results fast. Instead of creating just one ad and waiting for the results, split testing means you create a variation of your original ad and run it simultaneously. This not only helps you fine-tune your efforts, but can also end up lower your bid price for a specific keyword or keyphrase over time.
At the end of the day, there really isn't anything difficult about achieving results with your Google Adwords campaigns. You simply need to take the right approach from the start, and that means listening to pros like Perry Marshall who have already blazed trails to success. get results immediately.
Online marketing gurus like Perry Marshall have already laid the groundwork for meeting your marketing goals with Google Adwords, and achieving this success is much easier than you probably think. As a matter of fact, you can skip all the books and seminars you thought you'd have to spend days or even weeks reading and attending, and simply follow the step by step method described below.
Here are five of the most important pieces of advice you'll ever get in regard to creating and maintaining successful Adwords ads.
1. Make use of keyword suggestion tools. On the Internet, there are a great many tools available that can help you choose the right keywords for your Adwords ads. Perry Marshall suggests Wordtracker's Keyword Universe, or another keyword suggestion tool that will generate useful keywords and related keywords.
2. Spy on your competitors. You don't need an in-house market research team to find out what your competitors are doing; there are a wealth of resources now available online, and www.spyfu.com is one of them. Marshall also recommends this tool for finding out what types of keywords your competitors may be bidding on, and how much they're paying. This is useful when you want to estimate what your daily or monthly budget might be, and what specific keywords and keyphrases you should be focusing on.
3. Write an effective ad. Since you're working with just two key lines of text in a Google Adwords ad, the way in which you employ keywords and important phrases couldn't be more crucial. One helpful hint is that you should list the benefits of your product or service before broaching the topic of key features.
4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount - big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you'll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.
5. Run a secondary ad. Split testing is one of Perry Marshall's key methodologies for a successful Google Adwords campaign, and it is a tried and tested formula that may help you get results fast. Instead of creating just one ad and waiting for the results, split testing means you create a variation of your original ad and run it simultaneously. This not only helps you fine-tune your efforts, but can also end up lower your bid price for a specific keyword or keyphrase over time.
At the end of the day, there really isn't anything difficult about achieving results with your Google Adwords campaigns. You simply need to take the right approach from the start, and that means listening to pros like Perry Marshall who have already blazed trails to success. get results immediately.
About the Author:
Advertising with Google Adwords is a powerful technique that most websites can use to find more customers. Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are several quality training guides available online.
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