Search engine optimization, better known as SEO, is one of the most important steps in creating, maintaining, and promoting an effective and popular website. Instead of spending thousands of dollars on advertising and promotional materials, you can optimize your site for search and enjoy the organic benefits of search traffic for free. What many website owners do not know, however, is all that goes into effective SEO that makes a real impact on page rankings.
No aspect of SEO is more commonly overlooked than placing meta tags on every page. These tags, written into the code of your page where they are invisible to visitors, give search engines specific identifiers for the page. Some websites create their listings almost entirely on meta tags, yet many website owners fail to implement them to full effect.
There are different kinds of meta tags that impact SEO. Take, for instance, the META KEYWORDS tag. This meta tag provides a list of keywords to spiders, telling them what the website is all about. If you visit NYTimes.com and right click on the page, and then click on "View Page Source," you will find a meta tag about half down the first page reading META KEYWORDS. This tag will show you a long list of keywords starting with "New York Times, international news, daily newspaper, national news?" and so on. The keyword list contains dozens of words that relate to this particular paper but also to papers in general.
Most search engines detect these keywords in content, too, but it can be helpful for you to include keywords that are especially low-density in text, such as odd spellings of names and places, related topics not specifically discussed on the page, and any other keywords you have trouble injecting into your content in a user-friendly way.
The second critical meta tag is the META DESCRIPTION tag. Search engines use this tag to display information about your site when in search results. Most search engines allow 160 characters in this meta tag. The META DESCRIPTION tag is also a place you may include keywords that boost your page rankings for targeted phrases.
There are other meta tags, but these two are the most vital to effective SEO. It is critical that you maximize your use of META KEYWORDS and META DESCRIPTION tags by making sure you do not stuff them full of words not related to your content. And, of course, it is important not to use the same keywords too many total times on the same page. Excessive keyword density, like putting in too many keywords on a page, will cause the search engines to mark your pages as spam.
Finally, be sure you use different meta tags for every page. It is useful to target tags to the content included on a particular page. If you repeat meta tags throughout your site, you will not benefit from valuable differences in keywords on particular pages.
No aspect of SEO is more commonly overlooked than placing meta tags on every page. These tags, written into the code of your page where they are invisible to visitors, give search engines specific identifiers for the page. Some websites create their listings almost entirely on meta tags, yet many website owners fail to implement them to full effect.
There are different kinds of meta tags that impact SEO. Take, for instance, the META KEYWORDS tag. This meta tag provides a list of keywords to spiders, telling them what the website is all about. If you visit NYTimes.com and right click on the page, and then click on "View Page Source," you will find a meta tag about half down the first page reading META KEYWORDS. This tag will show you a long list of keywords starting with "New York Times, international news, daily newspaper, national news?" and so on. The keyword list contains dozens of words that relate to this particular paper but also to papers in general.
Most search engines detect these keywords in content, too, but it can be helpful for you to include keywords that are especially low-density in text, such as odd spellings of names and places, related topics not specifically discussed on the page, and any other keywords you have trouble injecting into your content in a user-friendly way.
The second critical meta tag is the META DESCRIPTION tag. Search engines use this tag to display information about your site when in search results. Most search engines allow 160 characters in this meta tag. The META DESCRIPTION tag is also a place you may include keywords that boost your page rankings for targeted phrases.
There are other meta tags, but these two are the most vital to effective SEO. It is critical that you maximize your use of META KEYWORDS and META DESCRIPTION tags by making sure you do not stuff them full of words not related to your content. And, of course, it is important not to use the same keywords too many total times on the same page. Excessive keyword density, like putting in too many keywords on a page, will cause the search engines to mark your pages as spam.
Finally, be sure you use different meta tags for every page. It is useful to target tags to the content included on a particular page. If you repeat meta tags throughout your site, you will not benefit from valuable differences in keywords on particular pages.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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