The Power Of Article Marketing

By Michael Fleischner

Article marketing has many benefits. The saying that content is still king rings true now more than ever. Article marketing is the process of creating content and publishing it on multiple website or blogs. The purpose of article marketing may be to establish yourself as an expert in a particular subject area or to promote a product.

Getting started with article marketing is easy to do and can pay huge dividends. Many individuals use article marketing to improve search engine rankings, to inform, or to pitch products and services they sell. Regardless of your purpose, consider using article marketing as a great way to build a loyal following.

More and more information available online is from disreputable sources and has varying degrees of accuracy. Simply said, some information is complete junk. When you write your articles, make sure to provide references and accurate information about your subject matter. You will build a loyal following and become a trusted source of information.

Here are a few basic steps to article marketing success.

Do your research. Don't get started on writing your articles until you find a niche that you're comfortable and knowledgeable enough to write about. You want to sound like and expert and know your material extremely well. If you don't, readers will quickly see that you are not an expert.

Create a plan. Are you going to write one article per week or one each day? Think about how much time and energy you want to put into your article writing and for what purpose. If you simply want to write and publish your work, you may only want to do a little bit each day. Once you have a complete work, then you would submit to websites or blogs. On the other hand, if you are looking for improved rankings or sales from your article marketing, your publishing schedule may need to be more aggressive.

Write your article. Write and article on your subject that includes the specific keywords you seek to optimize for. Your article should be between four to seven hundred words. It all depends on the intent and purpose of the article. After you write your article make sure you proof it for spelling and grammatical errors.

Submit to article directories. Make sure that you are submitting you completed articles to a number of popular article directories. You want your article to be posted on as many third party websites as possible. Start with the most popular directories like GoArticles.com and work down the list. Focus on those with a high Google PR and then move to those which are less popular.

Article marketing is a great technique for achieving expert status, building links to your website, and promoting your products. Consider using article marketing to achieve your online marketing goals. Start with a basic plan and deliver consistently. Your results will come quickly and are sustainable over the long term.

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