If you want to promote your business or affiliate in a way that is really outside the box, definitely take a look into Facebook. You've certainly heard by now that Facebook is the leading social networking website today. With Facebook, you have a huge potential to connect with customers and develop a strong sales relationship. How do you do that? Please read on.
By attracting attention through your interactions on Facebook, you start building a network of people who are interested in you and your products. This is extremely useful for building a contact list and customer database. Even if someone does not buy, remember that they are still a potential customer. You need to get them, and more importantly KEEP THEM, into your sales pipeline.
To do this, keep the following in mind:
1. Be patient. Building your presence on Facebook is going to take some time and energy. As with all business and marketing avenues, success doesn't happen overnight. Although you could outsource some of your Facebook presence-building, you must be careful that you also adhere to my next point.
2. Be unique. You are unique, right? Well, your Facebook business should also be unique. This is actually the life-blood of Facebook: people coming to express their own unique ideas and opinions. Who would want to connect with some dime-a-dozen business on Facebook? All they have to do is pick up a newspaper to see that. If you want people to be interested in your business and join your Facebook network, you will need to appeal to people's unique identities.
3. Create discussion. So, individual personality is key. Showing personality, inspiring people and getting their attention is easy when you get a discussion going. For instance, let us say you have a home decorating business. You might want to create a group on Facebook that discusses why some people prefer one type of wallpaper over another. Or, if you really want some attention, create a discussion on whether or not Feng Shui is total bunk. Although this isn't as informative as traditional advertising, it gets people to your group, and gets them interested in your market.
4. Read the terms of service agreement. For most people, Facebook is a fun, virtual social circle where anything and everything goes. This is not quite the case though. The Facebook website is constantly monitored by their staff to make sure people are not breaking the terms of service agreement. Breaking the terms of service agreement can get your account suspended or even banned. Remember to read the terms of the service agreement carefully before beginning.
By attracting attention through your interactions on Facebook, you start building a network of people who are interested in you and your products. This is extremely useful for building a contact list and customer database. Even if someone does not buy, remember that they are still a potential customer. You need to get them, and more importantly KEEP THEM, into your sales pipeline.
To do this, keep the following in mind:
1. Be patient. Building your presence on Facebook is going to take some time and energy. As with all business and marketing avenues, success doesn't happen overnight. Although you could outsource some of your Facebook presence-building, you must be careful that you also adhere to my next point.
2. Be unique. You are unique, right? Well, your Facebook business should also be unique. This is actually the life-blood of Facebook: people coming to express their own unique ideas and opinions. Who would want to connect with some dime-a-dozen business on Facebook? All they have to do is pick up a newspaper to see that. If you want people to be interested in your business and join your Facebook network, you will need to appeal to people's unique identities.
3. Create discussion. So, individual personality is key. Showing personality, inspiring people and getting their attention is easy when you get a discussion going. For instance, let us say you have a home decorating business. You might want to create a group on Facebook that discusses why some people prefer one type of wallpaper over another. Or, if you really want some attention, create a discussion on whether or not Feng Shui is total bunk. Although this isn't as informative as traditional advertising, it gets people to your group, and gets them interested in your market.
4. Read the terms of service agreement. For most people, Facebook is a fun, virtual social circle where anything and everything goes. This is not quite the case though. The Facebook website is constantly monitored by their staff to make sure people are not breaking the terms of service agreement. Breaking the terms of service agreement can get your account suspended or even banned. Remember to read the terms of the service agreement carefully before beginning.
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