Search Engine Optimisation is one of the most important issues for anyone owning a website. We all want to rank at the top for any given keyword but it does take long term commitment. But this is a small proce to pay by completing SEO by yourself. The advantage of this is that you yourself will be able to understand SEO which can reduce costs in the long term.
One excellent way of improving search engine rankings is by obtaining one way links. You could buy these but if you get found out by Google they could penalise you for this. Lets make it clear, black hat tactics work for the short term, but you want a strategy for the long term. This is why article marketing is one of the best approaches.
These articles can be sent to so many different directories and blogs which give you so much exposure over the internet. But ensure that the same article is not duplicated to these websites. This is because the search engines will ignore most of the links which means they are useless to you. But this issue can be resolved.
Duplicate content is something that really needs to be avoided. This is due to the search engines ommitting these results when they index the articles, which then does not give you the credit which you deserve for writing the article which then means the links are being wasted.
You can now create thousand of versions of the same article through article spinning. These can then be sent out to many different websites. But the great thing about this is that the search engines believe that the article is not duplicated and adds them to the list of their results, which rewards you in terms of one way links.
Also ensure that you on page optimisation are up to scratch. Add new content regularly to show the search engines that you are constantly updating your website, you will be rewarded for this. The easiest way to do this is to add the articles that you have written to your website, maybe in a resources section.
Another area which is being looked at is social bookmarking. Now you are thinking that you don't want to sign up to all these networks and individually add your content. But there are software packages which can help you with this. You could also view what others are doing in your niche. This would be help as you could replicate the strategies which they are using.
Dont be fooled though, these are long term strategies, if you are expecting to jump to number one spot over night, this is not the strategy for you, only black hat techniques could do this.
But the problem with this is that if you get caught by the search engines (which is highly likely), then you'll get banned, and your website will become useless. Remember white hat techniques are used for a reason; because they are the most reliable.
One excellent way of improving search engine rankings is by obtaining one way links. You could buy these but if you get found out by Google they could penalise you for this. Lets make it clear, black hat tactics work for the short term, but you want a strategy for the long term. This is why article marketing is one of the best approaches.
These articles can be sent to so many different directories and blogs which give you so much exposure over the internet. But ensure that the same article is not duplicated to these websites. This is because the search engines will ignore most of the links which means they are useless to you. But this issue can be resolved.
Duplicate content is something that really needs to be avoided. This is due to the search engines ommitting these results when they index the articles, which then does not give you the credit which you deserve for writing the article which then means the links are being wasted.
You can now create thousand of versions of the same article through article spinning. These can then be sent out to many different websites. But the great thing about this is that the search engines believe that the article is not duplicated and adds them to the list of their results, which rewards you in terms of one way links.
Also ensure that you on page optimisation are up to scratch. Add new content regularly to show the search engines that you are constantly updating your website, you will be rewarded for this. The easiest way to do this is to add the articles that you have written to your website, maybe in a resources section.
Another area which is being looked at is social bookmarking. Now you are thinking that you don't want to sign up to all these networks and individually add your content. But there are software packages which can help you with this. You could also view what others are doing in your niche. This would be help as you could replicate the strategies which they are using.
Dont be fooled though, these are long term strategies, if you are expecting to jump to number one spot over night, this is not the strategy for you, only black hat techniques could do this.
But the problem with this is that if you get caught by the search engines (which is highly likely), then you'll get banned, and your website will become useless. Remember white hat techniques are used for a reason; because they are the most reliable.
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